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The 2023 Subaru Outback is the best pick for new midsize SUV shoppers, but there is one better-performing model for Subaru of America. That distinction goes to the Subaru Forester compact SUV. The two models are in a race for the top spot in SOA's all-wheel-drive lineup, and the Forester edges out the Outback in August by 791 model sales.
The race is tight in August for the best-selling Subaru model.
The Outback is in second place in August but still leads for the year. The 2023 Subaru Outback midsize SUV is the second-place performer in the lineup, increasing 32.7 percent in August, with 14,503 models sold compared with 10,928 in August 2022. Outback is now up 11.7 percent in the first eight months of 2023.
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Outback still leads the Forester this year, with 108,336 midsize SUVs delivered to customers in 2023. SOA delivered 15,294 Forester models to customers compared with 10,477 in August 2022. Forester is now up 31.7 percent in the first eight months of 2023. Forester has 91,108 models sold in 2023 and remains in third place overall.
Troy Poston, Senior Vice President of Sales at Subaru of America, said, "When it comes to drivers looking for adventure, longevity, and safety, our family of award-winning and trusted vehicles continues to be a top choice."
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The top choice for Outback customers is the new Outback Wilderness trim level. The rugged outdoor-themed Wilderness has been the most popular Outback trim. And it gets better for the 2024 model year.
"Enthusiasm for our Wilderness models, available in Outback, Forester, and, coming soon, Crosstrek, remains exceptionally high as car buyers plan their next adventure," said Poston.
The 2023 Subaru Outback stays ahead before a hot new 2024 trim arrives.
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Outback Wilderness upgrades
For 2024, the Outback Wilderness now receives a more rugged look thanks to a new front fascia featuring a redesigned bumper and LED fog lights paired with a more prominent front grille. In addition, a 360-degree heated steering wheel is now standard on the Outback Wilderness.
What is the price of the 2024 Subaru Outback?
For the 2024 model year, the Outback will be available in nine trim levels. The Base is priced at $30,190, Premium ($32,490), Onyx Edition ($37,400), Limited ($37,090), Touring ($41,640), Onyx Edition XT ($40,655), Wilderness ($41,255), Limited XT ($41,490), and Touring XT ($44,090). Destination and delivery fees are included in the price above ($1,295).
The 2023 Subaru Outback is still the top-selling model for Subaru of America through the first eight months of 2023. Things will heat up even more with the 2024 Outback Wilderness's heated steering wheel.
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Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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