Skip to main content

Prediction About Toyota Tundra: Unless Improved Not Sure Where It's Headed

Tundra is a tried and proven vehicle, but Toyota must look beyond what it's offering today to have a much more modern, perhaps hybrid, Tundra or no Tundra by 2020.

Early in September Torque News reporter Senita Hignojoz published a story discussing the Top 5 Reasons Toyota Tundra Pickup Trucks Are a Good Investment. The story received many good comments, adding more valuable information to the discussion, but this one, from a username Gregsfc stood out and I wanted to share Greg's opinion below with Torque News readers.

What do you think Toyota must do with Tundra truck to keep it competitive in the next decade? Here is what Greg commented.

If Toyota does nothing, but keep its tried and true, heavy and powerful Tundra truck and 15 mpg 4WD pickup with the larger V8, irrespective of quality and durability, it won't sell enough to people who will accept such an antique product to keep manufacturing them. You might keep what you've got, but by 2020 there will either a much more modern Tundra, or there will be no new Tundra truck.

Ford has Ecoboost at 21 and 22 mpg combined ratings, 3.5 and 2.7, receptively. GM has a base V6 at 20 and a V8 mild hybrid with 383 peak ft lbs and 20 mpg. Ram has a 3.0 V6 diesel at 23 combined with 420 ft lb peak at 2000 RPM, and even Nissan has a big V8 with similar performance as Tundra but 2 mpg higher. Not enough consumers will accept these gas- guzzler only choices offered by Tundra to keep market share. Not to mention the penalties they'll pay due to CAFE.

Toyota will bring in new auto tech. It has even stated it. But the question is... Will it be enough to compete with the American brands that will be employing one or more of the following strategies: diesels, engine downsizing and turbo charging, dynamic skip fire and mild hybrid tech applied to V8s, auto start- stop, aluminizing bodies to lighten 300- 700 pounds?

GM most assuredly will have an aluminum truck with dynamic skip fire cylinder deactivation and mild hybrid engine choices next fall. They will most assuredly offer more power and torque and more capacity, and they will likely pretty much match Ford's numbers. Ram will have a new truck before that. Not in its first year, but in successive years. There are rumors of an inline 6 to replace the V8 Hemi. I am guessing it'll be turbo charged. There are rumors of a new diesel, slightly larger and inline.

These will make big splashes in the market. I'm not sure where Toyota is headed, but I would make a bet towards hybrids and mild hybrids. I'm not sure if if Nissan can or will compete.

If you would like to share your opinion to this story, please write it in the comments section below. What do you think the near term future holds for Toyota Tundra? Will it stay competitive with current MPG? If you liked this article, consider sharing or tweeting it to your followers.

Comments

Walter Hanham (not verified)    November 27, 2017 - 9:58PM

Better gas mileage and they will be number one. I love 06 Tundra double cab. Have 140,000 plus miles and going strong. No problems with it at all. Change oil every 3 - 4,000 miles. I get 15 - 18 mpg on my 4.7 v/8. Pulls my 18 footboat quit easily. When I pull my small camper (2,500 pounds) gas mileage suffers, 12 mpg. Has Borla cat back exhaust and K & N cold air intake. Neither helped mpg just gave me a little more power. I'm 77 and this vehicle is the best I've owned.

KERN C COSTELOW (not verified)    November 27, 2017 - 10:07PM

The reason we buy Toyotas is they dont frekkin break, ive had 7 Toyota's since the early 90's, and never had a problem. My buddy just bought a new 3.5 ecoboost , 55k truck, 2 months later and 6k miles the engine hydrolocked... they are junk. We buy the 5.7 cause they go 1 million miles, keep your 2-5 miles per gallon. Best resale too!

Sang Tran (not verified)    November 27, 2017 - 10:29PM

I saw a concrete contractor 2011 double cab with 350k miles. A buddy of mine who works as a PM for a construction co. has 200k on his 2010. No reported major issues with both trucks as I asked. I just bought a '16 due to this fact as I am a plumbing contractor. The turbo charged v6 in Ford's are quite annoying as our church rent those out for mission trips. Going uphill for long stretches loaded with 15 kids is quite uncomfortable if you are trying to pass quickly on and get back to the RH lane.

Tyler S. (not verified)    November 27, 2017 - 10:40PM

I have waited patiently, loyal to the brand ! Please bring a diesel . Please stop with all the plastic on the interior. Hell , how bout a helix !!??

Napoleon (not verified)    November 27, 2017 - 10:44PM

07 4x4 coming up on 375000 miles. bullet proof all the way. I just wish sometimes I had all that bullet proof in 3500 sized truck. A Ram 2500 will never see that many miles without a new engine or Tran. haul cars .

Eric Lewis (not verified)    November 28, 2017 - 12:10AM

My job is brutal on trucks. Hauling 700 pds at all times and another 500 at least when loaded up. Ford tranny died at 112000 mi then 2nd ford died at 75k. American trucks are junk but i wish they weren't. 07 tundra 265k normal maint, 2012 tundra 235k normal maint and valve cover gasket. Just bought 2017 and added helper spring for heavy loads. You cannot beat the tundra. I dare anyone to drive an american truck and do my job. Sadly they will lose. It's a tradeoff for gas guzzling.

Sean (not verified)    November 28, 2017 - 5:27AM

In reply to by Eric Lewis (not verified)

You obviously don't know your toyota. The toyota tundra is the second most American made truck on the road today. Second only to ford f150. The tundra is made in San Antonio texas. The f150 scores in the low 90's out of a hundred and the tundra is just below that. Toyota produces more vehicles in the United States than any other manufacture.

kathy young. (not verified)    November 28, 2017 - 6:21AM

The Tundra is reliable and durable. The transmission could use a reajustment. Lighter motor would increase gas mileage. But other than that they are the best thing on the road today!! I plan on buying a new one in 2020 so make sure they are still around!!

Ivan Hardnett (not verified)    November 28, 2017 - 6:43AM

I own the Toyota Tundra Limited 2007 69k miles. I'll also a 2004 2500 Duramax 153k miles. Also a 2001-1500 353kmiles. Toyota ought to be ashamed of themselves, they did not have the torque that engine to where you're getting 13 miles per gallon Blended. I hate my tundra. No problems with it. Great truck but my Dmax gets 23mpg 17gallons range 506 miles... 17 gallons on tundra range 302 miles.
Shame on you Toyata

Bryan Luther (not verified)    November 28, 2017 - 8:49AM

Problem with his comment about gas mileage is that when towing, the Tundra and the Ford have nearly the same MPG, Toyota does need to up its game a bit in the uladen fuel economy arena, but it's a truck. Toyota made the big three better themselves, and I'm sure that will continue. Ford will continue its marketing of military grade aluminum, which does not exist, but the gotta be tough idiots eat it up.

Dwight Martin (not verified)    November 28, 2017 - 9:02AM

I bought a new 2015 SR5 Double Cab. My first pickup in 25 years. It is pure pleasure each time I turn the key on the 5.7L...and hear the surge of power. I never knew there could be so much joy in driving a truck. Thank you, Toyota.

Scott Lacy u… (not verified)    November 28, 2017 - 9:38AM

If they would build a truck that's smaller than the big one bigger than the first gen with a 5.0 L that could tow 8500 pounds that sell millions

Scott Lacy u… (not verified)    November 28, 2017 - 9:39AM

If they would build a truck that's smaller than the big one bigger than the first gen with a 5.0 L that could tow 8500 pounds that sell millions

Joe Langloie (not verified)    November 28, 2017 - 9:49AM

I own a 2010 Tundra with the 4.6 at 133k I intend to keep it because Toyota just isn’t coming out with any competitive MPG options. Toyota is also falling short on options like rear side step bumper, intigrated power locking rear gate etc. however the price of the Tundra when compared to the Chev, Ford and Ram models is certainly priced much better and the overal quality is head and shoulders above the competition!

Steve (not verified)    November 28, 2017 - 10:32AM

I would like to see the tundra come out with a 3/4 ton model! I own a 2015 sr5. And I can only put a 7’6 v blade on it! A 3/4 ton model will have a heavier front end and a heavier rear end! You won’t have to put a riser kit in the front end to put a v- blade on it!

Rob (not verified)    November 28, 2017 - 12:45PM

Owned a 2000 Limited and now a 2015 Crewmax Limited. After having two years I have a list of what Toyota needs to improve on. I bought this truck mainly for the seat, its wide and long-better seat than any other pick up-its comfortable!

Better interior plastics, more softer surfaces-Ford has killed this category.
Maybe 2018 fixed this but dash gauges don't light up during day unless you turn on park lights-stupid.
Better flooring, the carpet is thin and cheap.
Storage under 2nd row seat.
Map lights for rear passengers-dark back there
More USB connects and easier access.
Front end that doesn't nick so easily-tougher material for grill and plastics.
MPG is a joke, at least get me 15 city and 19-20 hwy
On higher end models an overall fancier interior.
Better stock exhaust-more burble.
Better headlights and fogs-not bright enough-LED
Better designed useful center console system
A dead pedal, not a carpet hump.
Better sounding stereo.
All windows auto up/down
Lights in bed sidewall
More storage options in doors

That's what I can come up with if asking for the best Tundra. I use my truck for personal use not business. Compete against the entire package of a XLT, Lariat, King Ranch. I have a few quality issues with the Tundra, overall if you tested 100 of each competitors truck at random the Tundra would probably come out number one on quality but the gap is closing out there.

David Kreinheder (not verified)    November 29, 2017 - 10:04AM

I don't think I have ever seen as low as 12 MPG, except if I am towing a heavy load. Maybe I drop to 14, perhaps 13 in the winter if it's idling a lot. I typically get between 15-17 MPG. Once got 18 MPG driving across PA.

Crew (not verified)    November 30, 2017 - 6:15AM

In reply to by David Kreinheder (not verified)

2004 Tundra SR5 with TRD package and tow pacakage, 150,000 miles. One frozen brake caliper and replaced the original muffler a year ago. That's it. Just timing belt at 90K interval, tires and oil changes. Just put a new set of Michelins Defender LTX tires less than 500 miles ago. Change all fluids including transmission and gear oil in the transfer case. It will have antique plates on it in 11 years and will still be my daiky driver.

Jeffery (not verified)    December 22, 2017 - 7:20PM

I used to drive Chevys, but then one day my dealer angered me. So ,to spite him I bought a Tundra. Best thing ever! Chevys start to fall apart at 70-80K miles.
My first 04 Tundra went 140k with nothing but maintane. My second 2010 went 110k with no problems.
My new 2017 has 5000k and is awesome.
The lower MPG than comp. is trivial compared to time and days lost to break down of other trucks.
My only caviot to the new Tundra is the hard plastic, cheep interior.

Jon (not verified)    April 16, 2018 - 10:47PM

Switch to an aluminum body to shave 700lbs and offer a hybrid 4.6 for those that really need 22 mpg in their massive trucks. I think the 6 speed transmission and the current V8 engines are fantastic. What kills me is carrying around all that extra weight. MPG, payload, towing, 0-60... They all get substantially better with less weight.

Bill (not verified)    April 25, 2018 - 6:57AM

I had a 2003 Tundra... loved it. Next truck though I leased a Silverado. I wanted competitive fuel economy, Apple CarPlay and a crew cab with a 6.5ft bed. In 2020 my lease is up and I find myself wanting a Tundra still. At the very least fuel economy needs addressed to even get me to test drive one.

Jerry (not verified)    October 27, 2018 - 4:33PM

I believe the Tundra should come out with Diesel. Also, restyling, better fuel mileage, and put their packages together better. Like someone said previously. Get rid of all the plastic in the interior. Offer larger sportier tires and rims. The chrome clad rims are awful.

Fred Albumin (not verified)    October 28, 2018 - 9:47AM

On May 12th I took delivery on a 2018 F-150 Lariat with all the bells and whistles. I looked at the 2018 Tundra but I could not obtain the features and colors on any 2018 Tundra that I wanted. Shame on Toyota management for dumbing down the Tundra Limited. I purchased and drove a new 2008 Tundra Limited for about 91,000 miles with mostly minor issues. The Tundra was not perfect, but what killed the deal was the 13mpg. I gave the truck to my daughter. With the F-150 I am getting 18mpg with the 3.5Liter Turbo-Bost with more towing and load capacity. The F-150 is comfortable, quiet and powerful.

Have you looked at the 2018 Tundra colors? Cement? Really!

thumerzs (not verified)    January 3, 2019 - 10:50PM

In reply to by Fred Albumin (not verified)

Tundra color choice is abysmal and it's getting worse - they deleted the Blazing Blue Pearl and replaced it with a god-awful Crayola crayon blue. Yuck. Quicksand - Yuck. And yes, Cement - BORING! They need a nicer red like they used to have. And Predawn Grey from Camry is really nice.