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Will aluminum 2015 Ford F-150 slow Toyota Tundra's amazing sales surge?

The 2014 Toyota Tundra is on a multi-month sales expansion. Will the new Ford F-150's advances steal away Toyota's customers and stop its run?

The 2014 Toyota Tundra has enjoyed a huge sales surge over the past year. However, a new and revolutionary 2015 Ford F-150 is coming in a few months. Will this updated version of America’s favorite truck mean the end of the Tundra market gains?

2015 Ford F-150 Changes Everything
The 2015 Ford F-150 will be groundbreaking. We had the pleasure of hearing Pete Reyes, Chief Engineer for the 2015 Ford F-150, speak this past week. He went through the design evolution of the truck, which started almost 8 years ago. It is clear that the aluminum body is just one of the many things that Ford is about to introduce that will shake up the full sized pickup market. When it arrives this fall of 2014, the new aluminum-bodied truck will also have a new, more efficient EcoBoost engine. Ford buyers love the current 3.5 liter EcoBoost and select it 40% of the time.

New 2014 Tundra
The 2014 Toyota Tundra is also a new design, having been introduced last calendar year. However, it is not the kind of dramatically different truck that the Ford F-150 will be. Ford may be bringing to market a truck with 20% better fuel economy than its competitors. Add to that improved lighting, innovative bed tie down features, and a power tailgate, and suddenly the Tundra is looking a little old, despite being very new.

Toyota Tundra Sales Numbers
When we started reporting that the Tundra was gaining sales fast last year, truck people did not want to hear it. Feedback varied from “you’re wrong” to “who cares.” Toyota has now had consecutive grown in Tundra sales into its second calendar year, and for many months. Chevy by comparison is losing ground. Its Silverado is trailing last year’s sales by about 2% year to date. Toyota’s Tundra is up about 17% on a volume basis year over year.

Conspiracy theorists that respond to our stories seem to think that Toyota is kicking the Tacoma (smaller pickup) to the curb to make room for the more expensive Tundra on the shared production line. With Chevy introducing an all-new Colorado this fall to compete directly with the Tacoma, and Ford’s F-150 about to change the way we think of trucks, production line space may not be a problem for long down in Texas where the Toyota Tacoma and Tundra are built.

Why Do Customers Choose Tundra?
However, on the other side of this issue is one of brand loyalty. Some say that the Tundra is a good value for homeowners and those that use their trucks for businesses that don’t need heavy duty towing capability. Also, Toyota enjoys a much higher resale value for its trucks than any other brand. That is partly due to its well-earned reputation for reliability and durability.

Feel free to comment below and tell us if you think the new Ford F-150 will slow Tundra’s amazing growth run.

Related Stories:
Aluminum 2015 Ford F-150 not at risk from hail damage according to top engineer
2014 Toyota Tundra and Tacoma truck sales surge ahead
Toyota on track to match Chevy, Ram light pickup truck sales

Comments

JKFOUR (not verified)    September 2, 2014 - 11:37PM

In reply to by Steve mcclary (not verified)

Don't take it personal. The Tundra was my first choice but unfortunately it is now 8 years old and nothing has changed . They have done a facelift in 2014 and another in 2015 with the PRO. Toyota was Basically assuming their customers would just fall in line. The cost of the Tundra had increased while some of the options previously available on the SR5's disappeared and are now only available on the platinum or 1794. Toyota has started marketing the Tundra as a Lexus SUV,. Sorry as much as I love toyota I'm not a fool . So anyone interested in the 2014 or 2015 tundra may also be interested in a covered wagon (since they are obviously into relics) In all honesty I'd wait till 2016 and see if Toyota actually sells something worth buying. So far they have shown that they aren't willing to invest in the future of the Tundra or Tacoma so can't see myself purchaseing one again

ANDY (not verified)    January 5, 2015 - 12:30PM

In reply to by Steve mcclary (not verified)

THE BIG THREE OFFER ALL THESE EXTRA GOODIES TO DISTRACT YOUR ATTENTION AWAY FROM THE FACT THAT YOUR PROBALLY BROKE DOWN OR THE RESALE VALUE IS LOW. IF YOU CANT DAZZEL THEM WITH BRILLIANCE BAFFEL WITH BS.

Tundra King (not verified)    September 3, 2014 - 12:24AM

It is not about how many trucks Ford sale. It is about how much of the truck market Ford is losing to Dodge, Chevrolet, Toyota, and Nissan. What Ford has realized about Toyota is its dependability, resale value and share of the truck market. Toyota had no stake in the full size truck market prior to 1993. If we compare the Ford F-Series sales to Toyota Tundra sales from 2000 to 2013 Toyota Tundra makes up 15.4% of Ford F-Series sales of 1,022,6324. So let me say this again. Prior to 1993 Toyota had no part of the full truck market, but now makes up 15.4% of all F-Series trucks sold from 2000-2013. Toyota is in it for the long haul and not for monthly sale figures. The most important point of this article is that we are talking about ONE truck compared to all the trucks in the Ford F-Series lineup (F150, 250, 350, 450, 550). That makes the Tundra well worth buying.

John k lampe (not verified)    September 7, 2014 - 10:03PM

I had been driving a tundra since 2002 , my 2008 tundra just got traded off for a 2014 chevy entirely because of fuel mileage, the Eco tech gets 18 to 22 mpg . Tundra only gets 15 to 17 , even after first tank of gas it was obvious chevy would travel 65 plus extra miles , on the same 23 gallons of gas,very frustrating because I am very much a toyota guy.

gary lee (not verified)    December 4, 2014 - 11:48PM

F150 drivers make me laugh. Keep buying the same junk over and over. Tundra kicks it in every way shape and form. Wait till those eco "boast" engines start puking turbo's after warranty and see where the number 1 truck ends up. All aluminum? Try finding a shop that will be able to repair them properly. If you like cutting up the "C" channel frame on Tundra, check out the frame on the f250 heavy duty.. yup its a "C" channel. Thanks for coming out.

Rick (not verified)    January 30, 2015 - 10:02PM

In reply to by gary lee (not verified)

Toyotas are dependable. Most any open minded person who has had a couple american made autos will notice. I always drove Toyotas until I found a 1999 Silverado with new rubber on it for 900 dollars! I quickly get rid of the 94 yota pick up and bite lol. Within a month the truck starts missing i change wires and distributor. Good to go. 2 months later fuel pump... then the pcm.take care of all that and sell her. I got what i paid for her.. now i pick up a 1994 chevy mint with 60,000 miles beautiful 4wd with new rubber $3500. Got it from a kid who was in the service and never home. Not long after i get the thing the instrument panel goes out go to scrap yard 50 bucks now she reads 144000 miles :( but i knew the truth. Not even a week later transmission is out. Lol the 2/4 band. Had to take her in 1700. Thats it. Up for sale. I get a 1995 t100 sr5. After 4 months on cl i finally get 2000 for the chevy. Ive had the t100 for 2 years and not one lick of trouble. Must be the metric system. Got to love those japs lol

Paul Y. (not verified)    January 2, 2015 - 1:20PM

My 2000 Tundra current mileage is ~350K. Yes, I'm buying another Tundra. No doubt about it.

Chuck Detzel (not verified)    January 2, 2015 - 3:35PM

I really enjoy reading all the comments, but still you can't change my mind on why I am sticky with buying a new 2015 Tundra. I had a 2001 Tundra, and drove about 100 miles a day and in all those years I had 1 break down. The tow truck driver said he had never towed one before in all the years of towing. Good enough for me, as I take my trucks in the back country on weekends and that's a place you really don't want to break down. And by the way Toyota does offer remote start for Tundra's and I did get my new 1794 Tundra way below sticker price. ( just to clear that up from a post above) And yes i would love to see better mileage on the Tundra's, but not at the expense of reliability. So I will pay at the pump a little more, but I will get where i need to be almost every time. Oh yeah I was offered so much for my 2001 it blew my mind, Just had to sell it and buy new again.

ricqik (not verified)    February 1, 2015 - 11:10AM

Tundra King is correct. What most people fail to realize is when ford says they sold 800k F-series truck, they aren't saying 800k F150's. I hear it all the time, people quoting F-series sales numbers as F150 sales numbers. I don't have any links to back it up but roughly 66% of that 800k is F150 sales and who knows how much of that 66% is fleet. Ford knows this and is on alert.

E_Dogg (not verified)    March 9, 2015 - 11:31PM

I recently traded in my flawless (but way too small) 2010 Tacoma TRD 4x4 that had 120k miles on it. I tried going with the Tundra but my local dealers would not budge off of sticker. I do well...but paying nearly $50k for a mildly equipped 4x4 is not in my DNA. I for I live in SoCal and the local Toyota dealers think they're selling timeshares in heaven. Note: when I bought my Taco, I picked it up in Colorado and drove it back. Even after taxes and registration...it still was a heck of a significantly cheaper than buying locally. Moving on...
After doing way too much research...to the point where my sales guys rolled their eyes and walked away. Why? Because I literally kicked tires, jumped on bumpers, pulled hard on handles, rocked frames like a tall boat in high seas, banged on dash-boards, slammed tail-gates, climbed under to look for rust, and even bumped my rear-end against doors to test flex. When I test-drove a vehicle I drove up and down curbs, gunned the engine, swayed the steering wheel to make rears-ends swim, and other weird abuse.
In the end, the Tundra and Ford F150 seemed most solidly engineered for the money. Then Chevy and Dodge in that order (I didn't test the Titan). In Dodge's favor, the 1500 Hemi rides very fine and the interior is surprisingly refined. However, quality of build seemed lacking. What killed it for me was too much corrosion showing on the undercarriages. These were new trucks in the snow-less SoCal weather. WTH?
I ultimately ended up with a loaded Ford F150 XLT 4x4 SuperCrew with "Ecobust" motor. It was the most bang for the buck given my criteria. Thus far, after 10k miles, it's riding strong. Averring 17 mpg overall and 21+ on the highway. It's a daily driver do around 25k miles a year so we'll see how it lasts.

John Goreham    March 10, 2015 - 2:30PM

In reply to by E_Dogg (not verified)

I love this comment for many reasons. One is that it sort of highlights and answers the issue of why doesn't Toyota build another truck factory? Toyota sells every truck it produces and could sell many more. However, it has chosen not to break into the top 3, but to rather let GM, Ford and Ram be the top 3 in this segment . Part of that is because it does not need Washington deciding to impose another "chicken tax" to limit its profitability, but also it allows Toyota to sell its 30K trucks per month trucks at a very good profit. As evidenced by the story in this comment. Meanwhile, over at the competitors' dealership there is "Cash on the Dash" and big incentives.

Bob (not verified)    May 9, 2015 - 10:05AM

I Like reading all the losers with ford,gm and dodge trucks. Seems as though all these dedicated people have "Forgiven" these manufacturers for the many years of getting screwed by Ford..GM..and Dodge.
Chrysler with it's electrical/cosmetic/mechanical issues..and Bankruptcy. Ford?...what about all those "Spitters"?? Drive down the road in the middle of the highway with a load on..all seemed well...then..OOPS! There went Another plug...lmao!! Stay away from 1997-2003 Ford V8's..lmao!!
Last but not least..GM. Years and years of Bad engines...V6...4Cyl....(Vega..Buick Skylark..Corvair...Lemans..Cadilac...Trucks rusting out at less then 5000 miles...on and on and on....then Bankruptcy!!! Government Motors...and our Tax Dollars.
Now with all this going on around Toyota their trucks and automobiles just keep on tickin!
Good luck on your Crap Shot Trucks....Toyota will just keep on making "GOOD INVESTMENTS" !!

stu (not verified)    May 17, 2015 - 11:59AM

2015 tundra is the best half ton truck.no money needed on it exept to make it nicer.i test drove trucks here in town for a month and the tundra is the best.its like driving a ford with Toyota parts on it.

albert (not verified)    June 9, 2015 - 12:20AM

The worst made toyota is better than the best made big three..grant it, toyos arent perfect but there damn close and there built like a rock....they are built to last, not like those crappy disposable big three....i owned a chrysler, dodge whatever......i pushed that piece of junk more than i drove it...thats why you see older model jap cars still on the road, than american junk...when do u ever c an old corvette on the road or an old cadillac, u dont..would u buy something thats going to give u more problems than u want...u wouldnt buy a house with a bad roof would u??? No cuz u know your eventually going to have to fork out a lot of money for repairs..its the same with vehicles...its a no brainer. No!! but us toyo people that are dumb..it all you prideful people who we pass up on the highway see u pulled over and lend an american hand with a jap motor...i love it...tundra till i die..o and honda also..

BD (not verified)    August 10, 2015 - 3:09PM

Hello all,

I now realize why people pay so much for used toyota cars/trucks. They are kind of hot headed people who refuse to look at other vehicles. Ask most of them where they heard about the reliability of other company vehicles. They will say I knew someone that just had a terrible vehicle. Then you ask them... was the vehicle maintained... I don't know will be the response. I think in general people who own toyota just care more about maintance. Vehicles with owners that care last longer... I think in general they probably are about the same vehicles just depends on your prefrences. Props to toyota for keeping prices high and making their customers justify their purchase with dependability. It is great advertising.

John (not verified)    February 7, 2016 - 3:12PM

Like many of the people reading these comments, I too am in the market for a new truck. I have been driving an Xterra for the last 8 years. It's had a few problems but the only serious problem was when the radiator blew out at 90k miles. I overheated the car until I actually started losing power. I replaced the radiator and amazingly the car has run just fine for the last 30k miles!

So, looking forward, what I would like to see from Toyota in the new Tundra is:

1) A return to better styling. I loved the look of the last generation but can't stand the new redesign.

2) A slightly boosted V8. Not 12 psi of boost like Ford, but just to overcome variations in atmosphere at higher elevations.

3) I would like to see the roll down rear window as an option across the entire lineup, not just the Crewmax, for those of us who intend to utilize a camper shell.

4) A fully boxed frame. It doesn't have to hydro-formed like GM. They could stamp out 4 pieces and laser weld it together. They would save massive development dollars and probably end up with a better product.

5) Rear locking differential.

6) Factory installed, quality built, adjustable air ride suspension for the rear only.

7) Optional dual alternators for those who wish to utilize an auxiliary battery.

8) A light beige interior. Not just the seats, but the dash and interior parts as well. Anyone who has lived in a hot sunny climate can attest to the fact that a black or dark gray interior gets old quickly. This is something that the Big 3 don't really offer. Ford comes close but you still get a black dash and mostly black interior parts.

9) A flat floor in the rear of the cab (like Ford).

10) A heavy duty radiator/transmission oil cooler/ intercooler.

What I like about the Tundra:

1) A long history of quality built vehicles. Years ago, GM marketing thought it would be a good idea to showcase high mileage GM trucks in their ads. Some had 400K and even 500k miles on them. It sounded great until Toyota started showcasing their vehicles with 900k+ miles on them. I don't trust the Big 3. I've been burned by both GM and Ford in the distant past and it's hard to make a $40k commitment with no piece of mind.

2) SAE standard tow rating. My Xterra has a tow rating of 5000lbs. I can assure you that for long distance travel through the mountains, it's only good for about 2000lbs with a 265hp V6. I have found through experience that the little engine that could, really can't.

3) Heavy duty 4.30 rear axle. An extended cab, 6.5' box, 3.5l V6 Ecoboost F150 is only available with a 3.55 rear axle yet claims to be able to out tow the 5.7l V8 Tundra with a 4.30 rear axle by 2000lbs. I'll chalk that up to magic towing dust.

4) Extended cab rear doors. Anyone who's ever owned an extended cab truck with suicide doors can tell you what an absolute pain it is to deal with. Tundra rear doors, while obviously still small, offer a level of convenience still not found on the new f150.

So if the engineers at Toyota read this, I hope they will consider it.

Peter (not verified)    February 9, 2016 - 10:28AM

I have owned a two wheel drive Toyota Tundra and now I have a 4x4 Tundra 2016. I love my truck.
I'm a hunter and I pull my 35ft travel trailer with no problems. My gas pulling my travel trailer is 10 to 12 miles to gallon. I owned a 2014 F150 and I only got 6 to 8 miles to gallon. I don't care what ford,chevy,dodge does , I'm sticking with Toyota, I love the service department and when I get into my truck and head to the woods with my family I no for a fact that i'm not going to have any problems.
The power and the 4 wheel drive Is by far the best. My first Toyota Tundra was a 2014 and I couldn't believe how much power it had. I went into some nasty wetlands with deep ruts and I thought for sure I was going to be stuck. The road was very narrow so I wasn't able to turn around. I was praying to God please don't let me get stuck. I had mud and water flying all around. My son was asking me if we get stuck how are we going to get out. I told him , I didn't have a clue but pray that we don't. The road was 3 miles long with all types of turns, you know what i'm talking about if you every went into the woods. It was a slow process but the Toyota Tundra surprised me. Now I own a 4x4 and we put it to the test but this time I had my friends waiting with a tractor. My friends are Ford crazy , but now they both own Toyota Tundra's. I live in Florida and I have seen trucks sink in the sugar sand . My truck is 100% stock .

Dwayne (not verified)    June 9, 2016 - 4:44PM

I am almost 50 yrs. old. I have owned all the trucks the big 3 has to offer, and put them to work! The best pickup I had was my '89 chev silverado, until I picked up a 3 yr. old 07 Tundra.
I have owned it now for almost 7 yrs! I frequently tow a 10500 lb. bumper hitch travel trailer, loaded with all our stuff. Let me tell you, that truck tows like no other half ton EVER could!!
The temperature gauges on the engine and 6 speed transmission, do not even budge, pulling all day in 30 degrees! In 7 yrs. I have not done a thing to that engine or tranny except change the fluids! The only parts I replace are the brakes & tires, Literally!Thats 290,000 k later! When people ask me about the Tundra, I have only 2 words;
PURE AWESOMENESS!!

stu (not verified)    June 9, 2016 - 10:13PM

i have a tundra and i think theirs something wrong with it cause i never saw the check engine light come on. is that normal? cause i see that light come on in my buddies trucks all the time