Lucky consumers in 13 cites will get to drive the new 2014 Ford Fiesta ST before its launch, and challenge the competition in the Fusion and Escape in closed track experiences. Will the EcoBoost challenge be in your city?
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What better way to blow away the competition than to let consumers do it while driving your new EcoBoost powered vehicles and also let them drive your new hot hatch? Ford must have plenty of confidence in the Ford Fusion and Escape to let consumers drive head-to-head against the competition. Consumers will be involved directly as they drive the EcoBoost powered vehicles in testing them against the competition.
The events will take place in a closed track experience in 13 cities across the U.S. Consumers will also get to drive the all-new Fiesta ST, the fastest production small car on the planet before its official release. We are guessing it will also be driven on the same closed tracks where consumers will get to experience its power. Will the EcoBoost challenge be coming to a city near you?
The challenge will head to 13 markets nationally
The tour begins in June and will head to 13 markets across the U.S. The EcoBoost Challenge events will take place on Saturdays in June, July, August and September in each market. Events will include an ST Performance Academy, a hyper-mile challenge for Ford hybrid vehicles and head-to-head competitive drives on an EcoBoost challenge course. Events will open at 9 a.m. and run all day through 6 p.m. in most markets.
Ford is bringing competition to the customer and gives them a great opportunity to test the vehicles. “Ford is delivering on its promise to give fuel-efficiency-minded customers the power of choice, by offering a lineup that includes five electrified vehicles, two plug-in hybrids and eight vehicles available with EcoBoost Technology,” said David Mondragon, general marketing manager for Ford and Lincoln. “Throughout this tour, we will let consumers experience the technology that helps deliver better fuel economy and engaging driving than the competition.”
The fastest ever production small car
The new 2014 Ford Fiesta ST is also powered by an EcoBoost engine. It comes with Ford’s 1.6-liter engine that is the fastest small production car on the planet. The new Fiesta ST will give participants in the challenge an exciting ride on the road or track. The performance Fiesta ST sprints from 0-100 km/h in 6.9 seconds, and has a top speed of 220 km/h (137 mph). Ford’s new EcoBoost engine technology is producing fantastic results in both power and fuel efficiency. The1.6-liter turbocharged EcoBoost 4-cylinder produces 182 PS (197 horsepower) and 214 lb-ft of torque, and at the same time delivers 47.9 mpg (European combined) Will the EcoBoost challenge be coming to a city near you?
Locations and dates are:
Boston, Gillette Stadium, June 22
Washington, D.C., FedEx Field, June 29
Chicago, Arlington Park, June 29
San Francisco, Golden Gate Fields, July 13
Los Angeles, Rose Bowl, July 20
New York City, Citi Field, August 17
Charlotte, Charlotte Motor Speedway, August 24
Atlanta, Turner Field, September 7
Dallas, Cowboys Stadium, September 7
Orlando, Orange County Convention Center, September 14
Houston, Sam Houston Race Park, September 14
Miami, Gulfstream Park, September 21
Minneapolis/St. Paul, Canterbury Park, September 21
Ford says that by the end of 2013, more than 90 percent of Ford’s North American lineup will be available with an EcoBoost engine. If you want to register to drive the all-new 2014 Ford Fiesta ST, new Ford Fusion and Escape, consumers can sign up at fordecoboostchallengedrive.com
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