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Torque News reported in February; the 2021 Subaru Forester compact SUV was one of the top twenty fastest-selling new cars in 2021. But that changed in February when the Forester is now one of the five new models with the most significant slowdown in the U.S. market.
In January, the iSeeCars report revealed that the 2021 Subaru Forester took just 23.6 days and was the third fastest-selling compact SUV to move off dealer’s lots when the average of all new cars was 46.2 days.
Comparing month-over-month changes in average selling time, a new iSeeCars study identified several new cars that had been the fastest-selling in January but sold more slowly in February.
In February, iSeeCars says the Forester took 30.9 days to sell, an increase of 7.3 days. Forester is now one of the new vehicles with the most significant slowdown in selling time month over month.
The five new vehicles that sold slower in February
The Genesis G80 had the greatest slowdown of any new vehicle, with an increase of +16.6 days to sell. The Genesis GV80 was next at +11.1 days, Ford Bronco Sport +8.7 days, Subaru Forester +7.3 days, and Land Rover Range Rover Evoque +6.6 days.
What happened to Subaru’s number one selling model?
The 2021 Subaru Forester is Subaru Corporation’s number one selling model worldwide and for Subaru of America. Demand is high, and inventory levels have dropped because of the COVID pandemic and the microchip shortage shutting down Subaru’s production plants.
iSeeCars Executive Analyst Karl Brauer says, “Many of these fastest-selling vehicles are popular cars that are hard to find due to the effect of the pandemic on supply chains and limited production.”
Torque News reported this month that Subaru of America has the tightest inventory of any automaker in America. The data compiled by Cox Automotive revealed Subaru had the tightest inventory at 38 days at the end of February 2021.
The good news is, Subaru had the tightest supply of cars of any automaker at 29 days on January 1, 2021, and had 38 days at the end of February 2021. So Subaru has improved from the start of the new year.
The 2021 Subaru Forester had one of the top five most significant slowdowns of any vehicle in February. The Forester compact SUV isn’t losing its appeal; limited production means customers aren’t finding the exact trim and color they want.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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