Smart heads to Austin for music festival

Smart, the company that makes the fun small city car the Smart ForTwo, is heading to Austin's Fun Fun Fun Festival for three days of great bands that are changing the way people think about music.

The Fun Fun Fun Festival takes place from November 4-6. The focus of the festival is to avoid the hype and concentrate on what great musicians and artists play. The festival is not just focused on one type of music, but a whole range of different range such as punk, indie rock, hip-hop, electronic music and comedy, Fun Fun Fun lets fans experience a diverse group of musical groups and performers. This year’s eclectic performers will include Spoon, Passion Pit, Lykke Li, Slayer, Public Enemy, Major Lazer, Odd Future, Henry Rollins and Reggie Watts.

The Fun Fun Fun Festival is the latest event Smart is sponsoring that shows its commitment to showcasing interesting events such as Gen Art, Mercedes-Benz Fashion Week and Neil Chambers’ Urban Green Tour. Smart tries to focus on events that are forward thinking and ahead of the curve.

At the Festival Smart will have several vehicles on display throughout the festival for people to explore, test drive, and get a feel for. Company reps will be available to answer any questions about the Smart's vehicle offerings. Smart will also be included in all of the festival’s advertising, public relations and social media activities.

“Smart is a car designed for people who are a little bit unconventional, ahead of the curve and are looking for something innovative and different to meet their transportation needs,” said Tracey Matura, general manager of Smart. “That’s exactly what Fun Fun Fun does in the world of music. It’s relaxed, yet forward-thinking. And, of course, it’s an absolute blast to be a part of.”

The small distinctive Smart vehicle line prices start at $12,490. The Smart ForTwo consists of five trim line models in the US, which include the pure coupe, passion coupe, passion cabriolet and all electric drive versions of the coupe and cabriolet. The cars are nine feet long, 5 feet tall and 5 feet wide. Despite tiny dimensions, smart vehicles are surprisingly roomy inside. All smart vehicles, designed to be 85% recyclable and over 95% reclaimable, are produced in the environmentally oriented “Smartville” factory in Hambach, France. Over 48,000 Smart cars have been sold in the US to date.

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