Auto manufacturers are doing their best to get you to Super Bowl XLV in Dallas. Yesterday, Mercedes announced a tweeting contest while today Cadillac has announced its donation of 50 tickets to benefit a charity called Cure Duchenne.
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Cure Duchenne, a non-profit based in Newport Beach, Calif., will auction several Super Bowl XLV packages provided by Cadillac. Each package includes hotel accommodations and a pair of tickets to Super Bowl XLV, scheduled to be played Feb. 6 at Cowboys Stadium in North Texas.
As of Dec. 21, packages worth $5540 had bids as low as $2500 for packages that include two tickets and four nights hotel room. (You didn’t think you could get away with only a one night stay in Dallas during the Super Bowl, did you?)
Currently 20,000 boys and young men are affected by Duchenne in the United States. It is a genetic disease that occurs in one of 3,500 boys worldwide. Boys with Duchenne are usually diagnosed by the age of five, in a wheelchair by age 12, and may be completely paralyzed by their late teens. Historically, most DMD patients do not live to see adulthood. Duchenne can occur in any family, from any race and from any background. Up until now, there has been no cure, but for the first time there is hope that the current research will result in treatments which will greatly improve the lives of Duchenne boys.
The auction runs on CharityBuzz through Jan. 24. Proceeds will benefit leading edge research that will help cure Duchenne, a progressive form of Muscular Dystrophy. Cadillac will broadcast a television public service announcement featuring NFL linebacker Clay Matthews beginning next week.
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