Mercedes AMG and Ducati To Work Together

Two of the great beauties in motorized transport, Mercedes AMG and Ducatti, have come together to work closely in the future. Ducati, the maker of beautiful, fast Italian motorcycles, will join with AMG, the performance enhancement division of Mercedes, to develop common marketing activities. Members of AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered, will be among the first beneficiaries of joint events.

Mercedes AMG and Ducati – A Match Made in Heaven

Consider this cooperative agreement the motorized equivalent of the marriage of Brad Pitt and Angelina Jolie. Imagine what the babies (i.e. joint products) would look like. But just like Pitt and Jolie, AMG and Ducatti will probably have to adopt their current products because it's only a dream that there could ever be an AMG Ducati motorcycle or an SLS AMG with styling cues from a Ducati.

The first visible results of the cooperation between AMG and Ducati will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP Team as an Official Car Partner from 2011. During selected AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarize themselves with the latest AMG high-performance cars at events.

Founded in 1926, Ducati initially produced components for radios. From 1946 Ducati focused on the manufacture of motorcycles, and gained a first-class reputation in the two-wheeler sector over the subsequent decades.

AMG was founded in 1967, and is seen as a pioneer in motorsports and performance enhancement. Numerous racing victories, technological tours de force born of the racetrack, unique high-performance cars and an unmistakable brand experience such as e.g. the AMG Driving Academy have come together to form a decidedly exclusive brand image. AMG Driving Academy recently opened an outpost in Shanghai.