Three-quarters of Toyota’s European Deliveries Now Electrified Models

Toyota, Europe’s second-largest automaker, has achieved a new milestone with electrified vehicles.

Toyota is Europe’s second-largest automaker. The company’s deliveries continue to grow, and electrified vehicles are leading the way. Toyota announced this week that it has achieved a 74% electrification rate in Europe. That means that about three out of four of the vehicles it now delivers in the European market are hybrids, plug-in hybrids, or battery-electric. Battery-electric vehicle growth was particularly strong, increasing by 24 % year-on-year.

Matt Harrison, Chief Corporate Officer, Toyota Motor Europe, offered this statement on Toyota's success: “We are pleased with a record first half-year sales performance, and we continue to outperform the market. We’ve experienced buoyant demand across our electrified vehicle models for hybrids, plug-in hybrids and battery electric vehicles. We’ve also injected newness with the introduction of the all-new Lexus LBX and new C-HR plug-in hybrid which have both been well received.  This strong demand for our products is a testament to our multi-path strategy with a line-up that caters to the diversity of our European customers’ needs.”

If Toyota’s growth rate continues for the balance of the year, the company may achieve a total delivery volume of over 1 million electrified vehicles in Europe in calendar 2024. Toyota is on pace now to surpass a total vehicle delivery volume of over 1.3 million units in what it defies as the European market. Coincidentally, Toyota is also on track to deliver a million electrified vehicles in North America in 2024. 

Toyota’s largest seller in Europe is the Yaris Cross Hybrid, with just under 100,000 units delivered in the first half of this year. Among Toyota’s Lexus-branded models the NX and RX hybrids are its top sellers.

Toyota Motor Europe’s (TME) market is all Western, Central, and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). Russia is not part of this market. TME discontinued sales in Russia in 2022.

Image of Totora RAV4 Hybrid in Istanbul, Turkey, taken by John Goreham.
 

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John Goreham is an experienced New England Motor Press Association member and expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can connect with John on Linkedin and follow his work at our X channel. Please note that stories carrying John's by-line are never AI-generated, but he does employ Grammarly grammar and punctuation software when proofreading.