As the 2022 Subaru Forester, Outback, and Crosstrek arrive in 2021, here are ten things customers can count on Subaru to continue. There's one thing Subaru should do to be even better.
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The 2022 Subaru Forester, Outback, and Crosstrek will arrive later this year, and many characteristics will stay the same. Subaru's core values of all-wheel-drive, safety, the Boxer engine, and fun-to-drive cars won't go away. Check out ten things customers can count on and one thing Subaru should do in 2021.
Value and affordability
Subaru has always been a value brand, and they will keep their 2022 Forester, Outback, and Crosstrek affordable. A new report from CarsDirect says Subaru of America is offering better lease deals on some models now. Customers can check some of the unadvertised deals on Subaru models here. The automaker will keep inventory low, and this protects the value of a Subaru vehicle at trade-in.
All-wheel-drive is not an option
Subaru builds fun niche all-wheel-drive models that will get you away from the crowd. Subaru is the only automaker that offers standard all-wheel-drive on every one of its models. Other automakers have front-drive models and charge more for the AWD option.
Subaru keeps the value of its vehicles high
Subaru keeps inventory levels low on all its new vehicles, which contribute to higher resale values. Subaru will keep the value of the 2022 Crosstrek, Forester, WRX, and STI high because they offer the lowest incentives and rebates of any automaker. A recent report from Automotive News says the average manufacturer incentive per vehicle in January is $4,200 for SUVs and $3,952 for cars. Subaru's incentive or customer rebate per unit is just $1,017, the lowest of any automaker.
Subaru is not afraid to go against conventional wisdom
When Subaru revealed the details of the second-generation BRZ, journalists criticized it for not having a turbocharged engine. Subaru is not afraid to go against conventional wisdom and brought the new sports car with a naturally-aspirated engine.
Dominick Infante, Subaru Director, Corporate Communications, told Road and Track, the non-turbocharged engine was critical in preserving the sports car's low center of gravity, keeping it lightweight, and continuing its affordability.
You won't get hurt if you make a mistake
The 2022 Subaru Forester, Outback, and Crosstrek will continue to bring a unique quality called balance that sets the SUVs apart from all others. The difference between being good and being great is a quality called balance. As an athlete, the body maintains its center of gravity above its base of support. Without it, you'll fall on your face.
In an SUV, you can get in an accident if someone makes a mistake. Subaru's SUVs come with 8.7-inches of ground clearance but have a lower center of gravity than the competition because they use the Boxer engine design. Even though they sit higher off the ground, they have improved stability.
Subaru wants you to be safe in the event of an accident
Subaru has publicly stated their goal is to be the overall auto safety leader, and now they want to have zero fatal traffic accidents by 2030. How will the Japanese automaker pull it off? They have a team of four individuals working in Japan who say it is possible. You can read the full report here.
Subaru gives to your local community
It's good to know automakers like Subaru help in a time of need, but it's not new for Subaru of America. They have been involved in communities long before the pandemic hit. This latest gift is part of Subaru of America's ongoing efforts to help communities in need. The automaker also uses its Subaru Love Promise for community-focused initiatives to support local charities.
Subaru stays in their lane
The COVID-19 global pandemic has forced people outdoors, away from the crowded city, and automakers are trying to jump on the outdoor lifestyle bandwagon. Subaru didn't recently jump on the outdoorsy SUV craze; they created it decades ago. Subaru will continue to focus on its niche of all-wheel-drive models in 2022 and bring new outdoor-themed models.
It's about the journey, not the destination
Sheryl Connely, Ford's chief futurist, recently said, "You see RV sales going through the roof, and we see a rise in camping and glamping, and I think the outdoors, that ties in with mental health. Spending time in nature can help improve one's mood and disposition and let them feel less anxious."
Subaru's 2022 SUVs will keep with the "go-anywhere" attitude, and the 2022 Subaru Forester compact SUV, Crosstrek small SUV, and Outback wagon will get new Wilderness Editions if reports are correct.
Subaru won't abandon its sports cars
The next-generation 2022 BRZ and 2022 WRX and STI are coming and will push the performance and technological boundaries. Subaru's core value of fun-to-drive starts with its sports cars, and the Japanese automaker won't abandon its performance cars or motorsports division with Subaru Tecnica International.
There is one thing Subaru should do to keep customers happy. The new Subaru all-electric SUV should be different than any other automaker's car.
Being "distinctly Subaru" means having the ability to get away from civilization with additional features beyond all-wheel-drive. Subaru's EV needs to have extra ground clearance, dual-function X-Mode with deep snow and mud settings, having a low center of gravity for improved performance while navigating steep trails, and a rugged exterior appearance. Subaru's core values need to be incorporated in the new 2022 Subaru all-electric SUV coming next year.
As the 2022 Subaru Forester, Outback, and Crosstrek arrive in 2021, some things will stay the same and keep the automaker different from all other automakers. As the automaker embraces hybrid, plug-in hybrid, and full electric technology, new power options shouldn't change its four core values.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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