What are the factors that drive buyers to consider a car brand? Check out the top twelve factors and the only category Subaru scores best.
Follow us today...
What are Subaru vehicles best known for? They consistently earn the highest Top Safety Pick+ awards from the Insurance Institute for Highway Safety (IIHS) and get five-star ratings from the National Highway Traffic Safety Administration (NHTSA). When you think of a Subaru Outback, Forester, Crosstrek, Ascent, or other models, the study says most buyers think of Subaru’s safety rating.
A new study from the Kelley Blue Book Brand Watch report and Cox Automotive reveals the twelve factors that drive buyer consideration before they buy a new car today. The top twelve factors in order of ranking are Durability/Reliability, Safety, Affordability, Driving comfort, Driving performance, Fuel efficiency, Reputation, Interior layout, Technology, Exterior styling, Ruggedness, and Prestige/Sophistication.
Subaru scores number one among all car brands in the Safety category, followed by Honda and Toyota. Subaru also scores high in another category, Reputation, where they rank third behind number one Toyota and Honda scoring second.
Safety remains the second highest factor buyers consider before choosing a car brand. It’s what the Subaru brand is best known for. The 2022 Subaru Forester compact SUV, Outback midsize SUV, Crosstrek Hybrid subcompact SUV, Ascent 3-Row SUV, Legacy sedan, and BRZ sport coupe all earned the highest Top Safety Pick+ awards from the IIHS this year.
The 2022 Subaru Crosstrek and Impreza earned Top Safety Pick awards. The 2022 Subaru WRX has not been tested yet.
In the new IIHS side impact crash test, The 2022 Subaru Outback is the only midsize car to get the highest “Good” rating. The 2022 Subaru Ascent also earned the highest score among midsize SUVs tested this year. Forester earned an “Acceptable” score.
All 2022 Subaru Forester, Outback, Ascent, and Legacy trim levels come standard with the brand’s EyeSight driver-assist system. Subaru models with EyeSight all receive a “Superior” rating in front crash prevention from the IIHS. 2022 Subaru Crosstrek, Impreza, BRZ, and WRX models equipped with a CVT automatic transmission also come with the EyeSight driver assist system.
What is Subaru EyeSight?
The new-generation Subaru EyeSight includes forward-collision warning with automatic emergency braking, adaptive cruise control with complete stop, lane departure warning, lead vehicle start alert, rear vehicle detection, blind-spot detection, lane change assist, and a rear cross-traffic alert.
Subaru also scores high in Reputation. Subaru is also known for its all-weather, all-terrain performance. Subaru offers its Symmetrical all-wheel-drive as standard equipment on all its models except for the rear-drive BRZ sports coupe.
Even though Subaru doesn’t score in the top three car brands, the Japanese automaker’s cars are known for their affordability, excellent fuel mileage, reliability, ruggedness, and driving performance.
Subaru has fallen short in the past in its unexciting exterior styling, interiors, and prestige/sophistication categories.
When customers consider a car brand for safety today, they first consider the 2022 Subaru Forester, Outback, Crosstrek, Ascent, and other Subaru models. When considering a new Subaru vehicle, Reputation is also a decisive factor for buyers.
You Might Also Like: The IIHS Says 2 Subaru Models Are The Safest SUVs You Can Buy - One Subaru Is Not
Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.
Leave your comments below, share the article with friends and tweet it out to your followers!
Photo credit: Subaru
Follow us today...