Subaru WRX/STI Performs Better With Age; What's Driving the Success?

The 2017 Subaru WRX and WRX STI performance sedans achieve better showroom performance as the year comes to an end. What's driving the success?

As the year, goes on, the 2017 WRX STI gets better as it ages. The 2017 Subaru WRX and WRX STI performance cars are alive and well in the US. Subaru of America reports the WRX/STI sedans out-sold the previous November’s sales. There was a drop in sales the past two months, but November was a strong month for the performance sedans. It could get better.

The Subaru brand is on a tare and they now have 60 consecutive months of yearly month-over-month growth. It’s the longest success streak of any automaker in the US. Part of the success is due to the performance sedans, which have sold over 30,000 vehicles so far this year. To put it in perspective, Subaru has sold 3,927 BRZ sport coupes in the U.S. YTD.

The 2017 Subaru WRX and WRX STI performance cars could pass last year’s sales. They are only 304 units off last year’s pace. With December being one of the best retail sales months of the year, the Subaru performance cars could pass 2015 numbers.

WRX attracting new customers

One big reason for the sports car’s success is, Subaru is attracting more new customers who have never purchased a Subaru vehicle before. The WRX is one of the millennial-focused offerings in the Subaru lineup that is attracting a larger audience for the brand. The 2017 Subaru WRX just received ALG’s “ Best Sports Car” award for retaining its value better than any other sports car in America. Subaru says it’s one of the reasons new customers are visiting their showrooms and trading in other brands.

Look for the 2017 Subaru WRX and WRX STI to finish the year strong. They will help Subaru of America reach 600,000 sales in the U.S. for the first time ever, and achieve its eighth consecutive all-time sales record in 2016. Stay tuned.

Photo credit: Subaru