Honda Accord named overall KBB Best Buy for 2018

Yet that’s only a small part of Honda’s success in North America as the Japanese owned auto maker dominates one, if not the most coveted award in the auto industry. American Honda crushes KBB Best Buy awards with a surprise or two on the winner's list.

Without question, 2018 Honda Accord is a car of many firsts for an automotive brand that continues to buck the trends by presenting affordable cars and light trucks of exceptional design, comfort and extreme standard feature value. This year, American Honda dominates Kelley Blue Book’s (KBB.com) coveted Best Buy acknowledgement, with the reinvented, turbocharged 2018 Honda Accord taking overall Best Buy honors. No small accomplishment when considering the rather formidable competition in all segments.

AHM dominates KBB 2018 Best Buy Award winning 7 out of 12 categories

I believe that’s a first in the auto industry. With the reinvented 2018 Honda Accord leading the charge, American Honda dominates KBB Best Buy.

A word from KKB and Jeff Conrad

The all-new 2018 Honda Accord was named the Overall Best Buy of 2018 by Kelley Blue Book (KBB) as Honda vehicles took top honors in 7 of twelve 'Best Buy' award categories. The all-new Accord bested every other new vehicle in the market because, according to the expert team of editors and evaluators at KBB, "it outclasses the competition in almost every meaningful measure. It also sells for far less than the average new car while providing more features, better fuel economy and a more proven reputation for quality and reliability."

Honda led the industry with seven 2018 Best Buy winners

Overall Best Buy: 2018 Honda Accord

Small Car: 2018 Honda Civic

Mid-Size Car: 2018 Honda Accord

Electric/Hybrid Car: 2018 Honda Clarity Plug-In Hybrid

Small SUV/Crossover: 2018 Honda CR-V

Midsize SUV/Crossover: 2018 Honda Pilo
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Minivan: 2018 Honda Odyssey

Jeff Conrad: "We're exceptionally proud to have dominated this year's Kelley Blue Book awards, which really reinforces our unique focus on individual car buyers and on delivering the best overall value and lowest long-term ownership cost for the customer," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "Shoppers who want to make a smart buying decision are well served by KBB's unique approach to evaluating new vehicles, which is informed by both their extensive market data and their deep product expertise."

Today, I reported on the 2018 Clarity PHEV, a segment topping offering in the burgeoning electric-auto revolution. As a journalist that’s experienced all of Honda’s winning lineup from behind the steering wheel, I congratulate my friends at AHM for a exceptional job well done.