Looking to this week’s Honda News Monday morning opener: AutoWeb.com, formally Autobytel, bestows their “Buyer’s Choice Award” on 2018 Honda Civic and CR-V, the most Web-searches vehicles on the market today. What does “Best” mean in this scenario?
I’ll be the first to admit that the world of media-driven Auto Awards is overloaded. Today, most print and online automotive publications present an annual award for “Best Car,” Best Truck.” “Green Car,” Luxury Car of the Year,” etc. It can all be a bit overwhelming at times for those looking for a bit of helpful direction when shopping for a new or used vehicle. American Honda Motors rides an unprecedented award tidal wave, fueled by a 3-year reinvention of its entire offering. Torque News spends some time behind the wheel of Honda Civic Touring.
AutoWeb.com award is consumer driven
The difference between an award generated by the overall consensus of qualified journalist contributing to R&T, Car and Driver, Motor Trend, and Torque News, and AutoWeb’s Buyer’s Choice Award, is that you, the new car and light truck buyer essentially picks the winner in any given category through consumer-generated online dealership price inquiries. Florence, Oregon likes Honda CR-V.
According to Honda: The 2018 Honda Civic and CR-V were named overall winners in AutoWeb's Buyer's Choice Awards, taking home Best Car of the Year and Best Utility Vehicle of the Year, respectively, as Honda led all brands with five segment leaders and seven total awards.
To reach their decision, AutoWeb tabulates submitted vehicle price quote requests from more than 120 million consumers who visited their network of automobile websites over a 12-month period.
Honda topped the following categories:
Best Car of the Year: 2018 Honda Civic
Best Utility Vehicle of the Year: 2018 Honda CR-V
Best Compact Vehicle of the Year: 2018 Honda Civic
Best Hatchback of the Year: 2018 Honda Fit
Best Sedan of the Year: 2018 Honda Accord
Best Van of the Year: 2018 Honda Odyssey
Best Small SUV of the Year: 2018 Honda CR-V
2018 Honda Civic and 2018 Honda CR-V lead in dealership online consumer price searching. I’m sure there’s a bit more to the latest award than heightened consumer interest. Right? Learn what AutoWeb does for dealership groups and their customers here.