What is Aston Martin looking for in the Sand Deserts of Egypt?

While often countries are at odds, it is often the automobile that crosses all boundaries. With that said Ezz Elarah Automotive Group has recently expanded the boundary of the Aston Martin brand into the uncharted territory of Egypt. The only approved agent for Aston Martin, this officially introduces the British born brand into the Egyptian automotive market.

Eng Hesham Ezz Elarab, president of Ezz Elarab Automotive Group of Companies, said: “Aston Martin is one of the world’s most iconic and timeless brands and renowned car manufacturers. With a rich 101 year history producing some of the industry’s greatest sports cars, Aston Martin is synonymous with luxury and performance. It is testament of our continued commitment to offering Egyptian car enthusiasts’ unparalleled choice in the luxury segment and we are delighted to do so.”

Continuing to expand the brand into new territory, it is expected this new venture will help Aston Martin progress further into other Middle East markets. Ensuring a strong commitment to the Egyptian Aston Martin consumer, Ezz Elarah has formed a dedicated AM service center that will include a number of bespoke styling additions for numerous models through the personalization service, Q by Aston Martin.

With the hand-crafted British auto offering an exquisite line-up, the Egyptian market can now enjoy a brand which delivers innovative design, the finest engineering, with a modern feel, while still preserving the renowned British heritage.

Available on order through Ezz Elarab’s main Abou Rawash showroom, presenting a wide range, the AM Egyptian line-up will include not only the latest hand-crafted models, but classics such as the Vanquish and the timeless DB9 along with the four door Rapide S, which offers contemporary elegance.

2014 is proving to be a year of grand progression and expansion for Aston Martin. With new found friendships in business such as the partnership with Mercedes for the sharing of technology to further enhance the brand, we expect Aston Martin to continue to not only expand into new markets but to also maintain its position as a leader in the high end performance and luxury realm as well. Stirring the blood and filling our need for elegance and refinement what do you think of Aston Martin’s venture into new territories such as Egypt?