Volvo is very confident in their new S90 when compared to other luxury models. In fact, they are offering something very special to owners of certain brands if they decide to go for an S90.
CarsDirect has found out that Volvo is offering owners of Audi, BMW, Infiniti, Jaguar, Lexus or Mercedes-Benz vehicles a $3,000 conquest bonus if they decide to swap their current vehicle for an S90. Not a bad deal considering that last month, the bonus was only worth $1,000.
The S90 has been slowly arriving at dealers for the past of months. This has meant dealers only being able to sell a small number (670 S90s sold last month) and transaction prices being quite high. The bonus should help lessen the pain when purchasing. Expect prices to drop once production has fully ramped up.
Current Volvo owners aren't left out, though the deal isn't as good. Volvo is offering $500 loyalty bonus for current owners.