In a year that saw many brands fall in quality, Ram made great improvements. See why J.D. Power ranked the Ram #1.
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The J.D. Power 2023 Initial Quality Study contained great news for the Ram brand. Ram placed second in the overall quality rating and was the most-improved mass-market brand. The 2023 Ram 1500 drives off with the title of best full-size light-duty pickup.
2023 J.D. Power IQS Ram Results
A number of automakers saw their quality rankings fall this year but Stellantis brands, including Ram, made improvements across the board. Each Stellantis brand finished higher in the scores than it did last year. Ram placed second in the industry among the 33 brands that were ranked. Ram climbed 16 places to finish second. This is Ram’s third time among top three brands since 2020. The top three finishers in the quality study are Dodge, Ram and Alfa Romeo, all Stellantis brands.
“We are clearly finding our rhythm,” says Mark Stewart, COO for Stellantis in North America. “While that bodes well for our team, more importantly, it’s a signal to our customers that we are aligned with their concerns and responding in real time.”
“Expect the team to focus even more intently on delivering excellence in customer experience,” Stewart adds. “Not just because it’s a hallmark of our Dare Forward 2030 strategic plan, but because it’s the right thing to do.”
The Ram 1500 has won dozens of top awards since being redesigned in 2018. Car and Driver has named the 2023 Ram 1500 to its 10Best Vehicles list for the fifth consecutive year. The Ram 1500 is often praised for its luxurious and comfortable interior as well as its excellent ride, handling and towing power.
How the J.D. Power Quality Study Works
J.D. Power surveyed new-vehicle buyers about their first three months of ownership and tracked problems per 100 vehicles (PP100) to measure the brand performance. Ram owners reported 45 fewer problems per 100 vehicles than last year. Ram’s 45-PP100 improvement was the best among mass-market brands. The Ram 1500 finished with the best quality in the large light-duty pickup segment.
J.D. Power’s Auto Insights
J.D. Power studies virtually all aspects of customer satisfaction. It surveys over 250,000 automotive customers every year and ranks vehicles by their quality, dependability and how easy the vehicle’s technology is to operate. J.D. Power works with the automakers and dealers to help them gain insight into what buyers want and what influences their decisions.
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Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.
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