Jeep Gives the 2023 Gladiator a Regal New Color

Jeep is adding a special order gray color called Earl to the 2023 Gladiators. Earl first made an appearance on a concept and was so well-received that Jeep decided to make it available.

Jeep enthusiasts know that every year the company releases special colors for a limited time. New for 2023, Jeep is adding a regal gray color to the Jeep Gladiator palette. The new exterior color called Earl features a hint of aquamarine. Earl is also available for the 2023 Jeep Wrangler.

“The Jeep community voiced a ton of positive feedback for Earl when it debuted on the Gladiator Farout concept,” said Jim Morrison, senior vice president and head of Jeep brand North America. “We work to deliver what our customers tell us they want, and Earl is the latest example of another standout shade that speaks to our loyal and avid Jeep community.”

How to Get the 2023 Gladiator in Earl

Jeep has already opened orders for the newest color. The special paint color is an option available on all Gladiator models, including Sport, Overland, Rubicon and Mojave. It costs $695 to order.

Earl joins High Velocity, Firecracker Red, Hydro Blue, Sarge Green, Silver Zynith, Sting-Gray, Granite Crystal, black and Bright White as available exterior paint colors for the 2023 Jeep Gladiator. Jeep is not saying how long the special color will be available for ordering.

The other special color that is available for the Gladiator is High Velocity, a vibrant neon yellow with a tinge of green. Jeep describes the custom color as a high-energy, high-impact hue. This was the first time a shade of yellow has ever been available for the Gladiator. Jeep also says the color is not afraid to stand out, just like the Jeep Gladiator community. Jeep has had other high-intensity colors in the past. Nacho orange and Tuscadero pink come to mind as very vibrant colors in recent years.

The great thing about ordering the custom color straight from Jeep is that it will be painted by the professionals that typically paint vehicles. It will also make it easier to get matching paint down the road, if the driver ever has an accident.

Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.