Ford Super Duty Series Takes 2024 North American Truck of the Year

Ford’s versatile workhorse is recognized for its utility as a personal pickup or as a worksite warrior.

The 2024 Ford F-Series Super Duty, the ultimate workhorse for weekend warriors and builders, has won the 2024 North American Truck of the Year award. The announcement was made on Thursday.

Makes Jobsite More Productive

Designed to make life on or away from the job site more convenient and productive – whether hitching a trailer, backing up to a loading dock, making tight turns on off-road trails, or installing and operating upfit equipment – Super Duty pickups and chassis cabs lead the market in key segments including mining, construction, and utilities – and have double the share of their closest competitor.

Ford Continues to lead the pickup market

“We are so proud that Super Duty has earned the prestigious Truck of the Year award from the NACTOY jury, especially among a strong lineup of other finalists,” said Andrew Kernahan, Super Duty chief program engineer. “It represents the relentless dedication our teams have to our customers and endless hours they’ve poured into designing, engineering, and building Super Duty pickups and chassis cabs to be the ultimate Built Ford Tough tool for work and recreation.”

Approximately 96 percent of heavy-duty pickup owners use their trucks to tow and with best-in-class maximum available towing of 40,000 pounds, best-in-class maximum available payload of 8,000 pounds, and best-in-class available 500 horsepower and 1,200 pounds-feet of torque from the high-output 6.7-liter Power Stroke V-8 diesel, Super Duty customers can tow and haul with confidence. Ford's new F-150 Raptor R is the automaker's most powerful pickup.

Pro Power Can Run A Jobsite

Smart technology, including available Pro Power Onboard, can power a job site or campsite, plus Ford Pro’s suite of software and services help maximize uptime and accelerate productivity. Super Duty includes a fighter jet plane-inspired Head-Up Display, Onboard Scales for enhanced confidence while towing and hauling, an available 360-degree Camera Package, and a class-exclusive standard 5G modem with Wi-Fi. Ford's over-the-air software updates help improve and keep the truck current.

For the 2024 model year, Super Duty trucks' bumper-to-bumper tech innovations, standard content, options, and packages have been updated compared to prior model years, making it easier for customers to configure and order their trucks.

Have you ever wondered when it was time to return your tires? Heres's an idea.

Ford Co-Pilot360 Technology is available across trims. Wheel upgrade options are associated with appearance packages. 4x4 is standard, beginning at XLT Trim. New colors include Darkened Bronze Metallic and Glacier Gray Metallic Tri-Coat. Back by popular demand, pickup box delete, a commercial customer favorite, is now available to order on 2024 Super Duty.

47th Year Ford F-Series Has Been Truck Leader

This year – 2024 --  marks the 47th consecutive year that F-Series has been the best-selling truck in the U.S.  The Super Duty line is assembled in America at Ford's Ohio Assembly Plant and Kentucky Truck Plant.

Ford Motor Photo

Marc Stern has been an automotive writer since 1971. His automotive articles have appeared in venues including Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, and Special Interest Autos. You can follow Marc on Twitter or Facebook.