Buyers will find an interesting change in VW marketing philosophy if they are looking for a new Tiguan in a few weeks. When they are both available, the long Tiguan and the compact model will be sold side-by-side. The compact will be called the Tiguan Limited.
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Volkswagen is trying a new marketing philosophy when the longer Tiguan hits dealerships later this summer. When buyers are looking at the Tiguan, they will find they have a choice, the new Tiguan and the older, currently offered version.
Mid-sized crossover
At nearly 200 inches long, the new Tiguan qualifies as a mid-sized crossover. In its basic S version, the longer Tiguan will provide the third seat as standard. Visibly shorter, the compact Tiguan crossover is available only as a two-row version.
Since it is 10 inches longer than the version currently on sales, the Tiguan slides into an entirely new vehicle segment. Instead of qualifying as a car, the long Tiguan fits as a light truck under current federal regulations.
The longer Tiguan features three-row seating and is available in four trim levels starting with the base-level Tiguan S, front-wheel-drive, $25,245 to the top-of-the-line, all-wheel-drive SEL Premium R-Line at $40,445. Tiguan is available in front- and all-wheel-drive in the mid-range models (SE and SEL). AWD packages used VW’s 4Motion System. The compact crossover – current – Tiguan will be available as the Tiguan Limited.
Atlas packages
Atlas is also available as Atlas S, Atlas SE and Atlas SEL trims. It is available in front and all-wheel-drive packages. The all-wheel-drive packages use VW’s 4Motion AWD system.
The Atlas and long Tiguan are covered by VW’s new 6-year/72,000-mile, transferable bumper-to-bumper warranty.
Source: Automotive News
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