Subaru releases iPad apps for Outback, Forester, WRX/STI

Mobile browsing has become quite popular, especially for consumers desiring knowledge about nearly every purchase, especially one with as much lifestyle and budget impact as the purchase of a car. In response, Subaru has announced new iPad applications for its 2011 model digital brochures. The free apps let consumers explore the new Outback, Forester and WRX/STI on the iPad interface, with 360-degree views, videos and interactive demonstrations.

Apple sold 4.69 million iPads during the second quarter of the fiscal year. Forty-one percent of the U.S. adults named shopping as the main reason for purchasing the iPad. Noting this, Subaru's new apps enhance the auto research experience by offering trim simulators along with engineering and Subaru Symmetrical All-Wheel Drive feature demonstrations.

"Car shoppers are researching everything from financing to auto insurance on their mobile devices,” said Alan Bethke, director, Marketing Communications for Subaru. “Making these apps available gives car shoppers a convenient and interactive way to explore Subaru vehicles and technology, and it also aligns with our environmental efforts."

The apps build on the company’s environmentally friendly practices including zero-landfill fabrication plants, by reducing paper usage, energy consumption and inks that go into unnecessary printing.

The iPad apps also offer additional ways to get information and provide the means to compare models, experience the Subaru brand and share what they find.

The free apps can be downloaded to the iPad or iPad2. Shoppers can also use Subaru brochures for all models at Subaru.com.