Hyundai Announces 2013 Genesis Coupe Price with One Big Twist

Hyundai has set pricing for the 2013 Genesis coupe in both 2.0-liter turbo and 3.8-liter V6 versions but there is one big twist for this model that you’re only going to find in one luxury model sold in the U.S.

The 2013 Hyundai Genesis Coupe with the four-cylinder 2.0-liter turbo engine comes equipped with an eight-speed automatic transmission. That makes it the only non-luxury brand with a four-cylinder engine and an eight-speed automatic transmission. BMW just introduced a 3 series model with a four-cylinder engine and eight-speed automatic.

Getting behind the wheel of the Genesis Coupe equipped that way is going to cost $25,500. A 2012 model with a five-speed automatic transmission with Shiftronic would have set you back $23,500 in the base trim level. On the surface that is a $2000 price increase but buyers are getting a much more sophisticated transmission.

They are also getting more sophisticated engines. Both 4-cylinder and V6 engines benefit from significant technology enhancements. The 3.8-liter Lambda DOHC V6 engine adds direct-injection technology, with peak horsepower rising to 348 at 6,400 rpm, and peak torque increasing to 295 lb.-ft. on premium fuel. The 2.0-liter turbo now generates 274 horsepower and 275 lb.-ft. of torque on premium fuel.

The 3.8L GDI V6 trim level with eight-speed automatic starts at $32,000. That’s a $2250 increase from the $29,750 base price for the 2012 model.

Here is how the pricing breaks down for the 2013 Genesis Coupe lineup:

• 2.0T with 6-Speed M/T: $24,250
• 2.0T with 8-Speed A/T: $25,500
• 2.0T R-Spec with 6-Speed M/T: $26,500
• 2.0T Premium with 8-Speed A/T: $28,750
• 3.8 R-Spec with 6-Speed M/T: $28,750
• 3.8 Grand Touring with 8-Speed A/T: $32,000
• 3.8 Track with 6-Speed M/T: $33,000
• 3.8 Track with 8-Speed A/T: $34,250

Genesis Coupe Highlights:
• Refreshed, more aggressive exterior design with new front fascia, grille, headlight, fog light, hood designs, available LED daytime running lights (DRLs), new LED-enhanced taillight design, new 18- and 19-inch wheels
• New GDI 3.8-liter V6 producing 348 horsepower, 295 lb.-ft. torque (premium fuel)and 344 horsepower, 292 lb.-ft. torque (regular fuel)
• 2.0-liter 4-cylinder turbocharged engine receives new twin-scroll turbocharger and larger, more thermally-efficient intercooler 274 horsepower, 275 lb.-ft. torque (premium fuel)and 260 horsepower, 260 lb.-ft. torque (regular fuel)
• New, in-house-developed 8-speed automatic transmissions with paddle-shift SHIFTRONIC® capability
• New, retuned low-velocity-control suspension dampers
• Redesigned center stack appearance with premium stitching on upper instrument panel, armrest and center console cover
• Electroluminescent gauge cluster with information display
• Telescopic steering wheel (added to tilt function)
• New 7” Navigation System, HD Radio®, Blue Link® telematics available on 3.8 Grand Touring/Track and 2.0T Premium
• Driver seat power lumbar adjustment available on 3.8 Grand Touring/Track and 2.0T Premium
Is the twist of an eight-speed automatic transmission going to be enough to sell new Genesis coupes? Time will tell but it is the first step in all non-luxury cars eventually moving to an eight-speed when equipped with four-cylinder engines for better fuel economy.