2013 Toyota Avalon pricing announced

Pricing for the 2013 Avalon has been announced by Toyota, with MSRPs starting at $30,990. Three hybrid options will also be offered.

Toyota has announced manufacturer's suggested retail prices (MSRP) for the all-new 2013 Avalon premium mid-sized sedan. The sedan will be offered in both a V6 gasoline powertrain as well as a Hybrid Synergy Drive option. The 2013 Toyota Avalon arrives in dealerships in early December.

The new look for the Avalon has updated its appearance with a more sculpted, modern feel. While this styling has improved its consumer appeal, it's also increased its efficiency by lowering drag. The top-line Toyota also has more interior changes to upgrade its opulence while the engine remains as the proven, reliable 268 horsepower 3.5-liter V6 mated to an upgraded 6-speed automatic transmission. Fuel economy in the gasoline Avalon is an EPA-rated 25 mpg combined (21 city, 31 highway).

The Avalon Hybrid uses a smaller, 2.5-liter Atkinson cycle, 4-cylinder engine coupled to a continuously variable transmission (CVT) and Hybrid Synergy Drive electric components. The same proven setup used in the Camry Hybrid, putting out a total of 200 horsepower overall. The EPA has not yet rated the 2013 Avalon Hybrid.

MSRP for the gasoline model starts at $30,990 for the base Avalon XLE, which includes a 2-door Smart Key, 17-inch alloy wheels, heated outer mirrors, leather seating, a 6.1-inch touch screen display, 8-speaker audio, heated front seats, outer mirror turn signals, an 8-way powered driver's seat and 4-way powered passenger seat as standard equipment.

The XLE Premium sells for $33,195 in the gasoline option and adds a 3-door Smart Key, backup camera, auto-dimming mirror with compass, a moonroof, and an integrated garage door opener as standard.

The XLE Touring / Premium Plus package will be marked at $35,500 and adds fog lamps, display audio with Navi and Entune, 9-speaker audio, blind spot monitor with Rear Cross Traffic Alert, outer mirror and driver's seat memory, 18" alloy wheels, 3-button Eco Switch, and paddle shifters.

Finally, the top-tier Limited (XLE Touring Plus) in gasoline is priced at $39,650 and includes all of the above plus HID headlights, LED DRLs, premium perforated leather seating, auto-dimming outer mirrors, Puddle Lamps, Rain Sensing wipers, ventilated front seats and heated rear seating, a 7" high-res touch screen, a color HVAC screen, a powered 10-way driver's seat and 8-way passenger seat, sunshade, rear seat HVAC, and ambient lighting. Optional equipment includes a Tech Package for more connectivity.

The Hybrid Synergy Drive power trains include most of the above amenities in their respective packages and start at $35,555 in the XLE Premium trim. The 2013 Avalon Hybrid XLE Touring will be marked at $37,250 while the Limited package will MSRP for $41,400.

Prices here do not include destination or handling. The price differential between the 2013 Avalon in gasoline versus its hybrid counterpart is the smallest (by percentage) of the entire Toyota lineup.