Every Nissan brand division was up significantly in February 2014 sales figures over February 2013. Here's the details.
Nissan's total sales for February 2014 are impressive, with total units moved coming in at 115,360, nearly sixteen percent higher than the same month in 2013. The sales breakdown by brand includes 105,631 units for Nissan and 9,729 for Infiniti, up about 16.7 percent and 6.4 percent respectively.
These high sales figures set new records for the month of February and gave Nissan a streak of 11 out of the past 12 months having new sales records.
Leading the way was the Nissan Rogue, now in an all-new model for 2014 and showing an uptick of 72.6 percent for the new crossover's third full month of sales in its new rendition. 17,197 units were delivered from the company's Smyrna, Tennessee plant for the February sales record.
Also dominating the Nissan list was the all-electric LEAF, which saw a huge sales increase to 118.2 percent over relatively abysmal sales last year. Proof that Nissan's new manufacturing capabilities for the car at the Tennessee plant are paying off, giving them the capability of building enough to meet demand for the world's best-selling electric car.
Other highlights on the Nissan list of sales included the Altima and Frontier, both of which saw triple digit gains, and the Juke, which saw a sales increase of 83.7 percent.
Infiniti sales increases were dominated by the Q50 and QX60, which together accounted for about half of the brand's total sales in February and for nearly all of its sales gains over February of last year.
Definitely a good sign for Nissan as it moves forward with its aggressive plans for market gains.