Poll: Nearly All Ford Mustang Mach-E Owners Paid MSRP or Less

I was the first car my dealership sold on February 8th 2021 and I used xplan. I expected it would be a simple transaction since I was not negotiating and I'd already made the decision to buy it and was pre-qualified but it took from 1:00 p.m. to 6:30 p.m. They didn't know how to apply the x plan and I forgot to ask about my $100 rebate and let me sit there because they had more important customers in the showroom. Now this same dealership is adding ADM because they can and they sell them as soon as they put one out in front of the dealership. When I bought it the feeling was they really didn't care and wanted me to take it off their lot. There was absolutely no fanfare for selling their very first MachE but later the dealership owner sent me an email to thank me for showing his salespeople how to open the car doors and a little about the car and wanted to know if I could stop by for a photo for their social media page. It was not a great buying experience so I declined.

I purchased my Cyber Orange Mach-E GTPE from Hemborg Ford. I was not the first sale but one of the first 5. My GT was the first GT they sold. I was very upfront about what my expectations were when I ordered the car. Before ordering I was at the dealership and test drove the demo, an AWD SR Premium.

I asked them ahead of time about the California Clean Fuel Reward Program (CCFR), Options pricing, Options Rebate and X-Plan Pricing.

The knew nothing about any of the programs other than X-Plan but said they would have to verify the exact discount based on my specific model. I ordered my car on 04/27/21 from my computer. I called the dealership to verify that they received the order and would submit it and that there would be no ADM. They confirmed the order with no ADM and said they thought X-Plan would be about $1100 but the still needed to confirm. I directed them to the Ford Website regarding Options programs and California for CCFR. They were appreciative for the information and this was all new to them.

They later reached out to me when Ford had sent me an email about the production delay for my car. They also said that they confirmed the CCFR program and understood how that worked and would be ready when my car actually came it. Due to the production delay the CCFR dropped from $1500 down to $750 but this wasn't the fault of the dealer.

When my car finally arrived at the dealership (11/27) they asked me if I could pick it up by month end (11/30) so they could hit their numbers. I was happy to do so.

When I showed up the car was ready, paperwork was ready. They said that they were no longer accepting X-Plan pricing, but because they had told me when I ordered the car they would honor it.

They knew how Options worked and offered me 1.4% rate for either 36 or 48 months and a $2500 rebate. They told me I was the first person to request Options program.

Not counting the Federal Tax Credit I received almost $4,500 off in total discounts. $3750 from Ford. $750 from California.

Everything went very smoothly. They didn't try to add anything else to the sale. Before the paperwork was finalized I told them I was interested in the Extended Warranty but I had priced it online and could buy it from another dealership for less than the advertised price. I shared the link to the other dealer and they verified the information. They told me that the best price they would offer was $200 more than the other dealer but still almost $1000 less than "retail". I was happy with the experience overall and decided to purchase it from my dealership instead. I wrote a separate check for the extended warranty and did not make it part of the contract.

I was very pleased with the sales rep and the dealer. They later called me a few times to see if I was happy with the purchase and asked if I have any questions.

The sales rep also thanked me and said that because of the information I had provided he was able to sell a couple more MME GTPEs to some of their larger clients who buy a lot of cars from them...it made the sale much smoother for them.

I havé Owned a first édition 2021 Mustang Mach-e since Juin 2021 they sold me the manufactturer’s retail price plus freigth and préparation without any discount. Very very satisfied with the car
Canada
Quebec ct

I havé Owned a first édition 2021 Mustang Mach-e since Juin 2021 they sold me the manufactturer’s retail price plus freigth and préparation without any discount. Very very satisfied with the car
Canada
Quebec ct

Hey I have a premium MAch E with extended range with RWD. Paid sticker for it. In Maryland April 29,2021.

I ordered a Mach E GT Performance in May 21, the order was approved by the dealer at MSRP.
It came in the second week of January 2022. Went to pick up my car and the dealer informed me there will be a $4,000 mark up.

James, from San Diego, Ca. I was shocked and dreams of buying a mach-e with a upgraded sound system, excellent safety features, blue cruise, self parking, and keep up with the big boys speed vanished because of $7500 markup. I knew because of my income that it was a once in a lifetime moment and i will not get a car in 40-50k range ever again. I wanted the mach-e premium at $47k or so. Great if not fantastic featured car. Wirh the mark up i could only afford the mach -e select out the door at $46,500. Out the door was originally higher but bank backed out of the financing due to price being higher than value of car etc. Dealer told me i was first mach -e owner to avoid the $7500 mark up and get lower price. The select i thought at least for price parked by itself but it doesn't . It does have a slew of safety features though . Basically i had no research done on base model and i would not have got it if i knew all that it lacked (alot). My dreams was never meant to come true with the premium mach e. The select model at the time was 42,000 and some change before mark up. I hope it holds value so i can sell in a couple years.

Shopped for EV all last summer. Decided on the Mach-e and did not want to wait for web order, so checked local dealers. Closest one wanted $5K markup over MSRP. Contacted another a little further away and received a quote for $3K in rebates under MSRP. So difference between dealers was an $8K savings. Anyone not shopping around and going with a dealer that charges a hefty markup is a fool. They are also encouraging the practice. Ford has made a statement to dealers about overcharging and individuals flipping their new EVs and new rules are being made as this is bad business and reflects negatively on the brand.

When I purchased my Mach-E in mid-November, the dealer I bought it from had recently bought several off other local dealers at above MSRP. The only way I could get one less than $5k over, was to buy the dealer-driven car that the dealership owner had already put 2800 miles on. Even so, I ended up paying about $1500 over MSRP after taking them down from their $10k markup. Considering that was still below what you can get for a used Mach-E on used car sites and this one still had the EV tax credit intact (no previous registered owner), I considered it a win. It's still worth more than what I paid for it, which is not something you could ever say about any car 5 years ago. It also makes negotiating tough when MSRP=invoice for the Mach-E.

On the Twitter post thus far, 18 people claim the story is untrue. Not one of those folks owns a Mustang Mach-E. Yet, they are so sure...

This is the worst poll. There is literally no option for paying over 5k msrp. How could it collect data on those who paid well over, without even asking?

Only 2K over MSRP? One can dream. Mossy Ford here in San Diego is marking up all machE models $20,000. They are marking the Raptor pick ups $30,000.

I clearly told the salesperson no thank you and the odd thing was even though he knew I wasn't going to buy from him he offered to let me test drive it, which I did, and that was very smart of him because I'm hooked and can't wait to be able to order one for MSRP... Or find another dealer in San Diego who isn't marking them up $20 grand.