Toyota Tacoma Outsells Chevy Colorado, GMC Canyon, and Ford Ranger Combined in 2020

Toyota’s Tacoma pickup truck continues to dominate the industry. The ones to watch are the Ford Ranger and Jeep Gladiator.

For 2020, Toyota delivered 238,806 Tacoma pickup trucks. That number is more than the combined total of the Ford Ranger, Chevrolet Colorado, and GMC Canyon’s deliveries. 2020 marks the 16th consecutive year the Toyota Tacoma is America’s best-selling midsize pickup truck.

Like most of the industry, Toyota’s mid-year sales were down. However, the Tacoma rebounded tremendously in Q4 with sales up 39% over Q4 of 2019.

The one to watch in this segment is the Jeep Gladiator. This model is still ramping up from its introduction. With 77,542 unit sales, Jeep is third overall. The Ford Ranger is also impressive and has overtaken Chevrolet’s Colorado for the number two overall position with strong growth in 2020. Sadly, Nissan is having troubles. We are a fan of the brand and don’t need to beat up Nissan in this story, but suffice it to say, the Nissan Frontier’s sales are down by half over the past year and the vehicle is no longer part of the conversation the way it once was.

One last note. This writer’s personal favorite of this group, having driven and tested them all, is the Honda Ridgeline. Say what you will about the Ridgeline, but you can’t say it’s last in sales. That dishonor is now GMC’s, and Honda is looking like it may overtake the Nissan Frontier as well.

John Goreham is a long-time New England Motor Press Association member and recovering engineer. Following his engineering program, John also completed a marketing program at Northeastern University and worked with automotive component manufacturers. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on Twitter, and view his credentials at Linkedin