Subaru is turning things around from the last two challenging years. Check out Subaru of America's nine winners this year and where the automaker is headed.
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Subaru of America reported August sales, and all of its models are up in percentage of sales compared with last year. It's the first time it's happened in the previous two years. Check out the year-to-date sales performance reviews for each Subaru model, starting with the best-selling model. And more new models are coming to add to the all-wheel-drive lineup.
Troy Poston, Senior Vice President of Sales, said, "When it comes to drivers looking for adventure, longevity, and safety, our family of award-winning and trusted vehicles continues to be a top choice."
The 2023 Subaru Outback midsize SUV is the second-place performer in the lineup, increasing 32.7 percent in August, with 14,503 models sold compared with 10,928 in August 2022. Outback is now up 11.7 percent in the first eight months of 2023. Outback still leads all other models this year, with 108,336 midsize SUVs delivered to customers in 2023.
As Subaru changed the model to the all-new 2024 Crosstrek, sales of the subcompact SUV dropped again. Crosstrek was down 7.9 percent in August. Subaru delivered 13,920 Crosstrek subcompact SUVs to customers in August, compared with 15,126 in August 2022.
Just as in July, the 2023 Subaru Forester compact SUV is again the number-one selling all-wheel-drive model for Subaru of America. The Forester was up an impressive 45.9 percent, the most significant percentage increase of any model.
The New Subaru Ascent Sales Drop - Its 2 Best And One Worst Feature Keeping It Down
The 2023 Subaru Ascent is the fourth best-selling SUV in the lineup, with 4,860 3-Row SUVs delivered to customers in August. The Ascent sales dropped 13.8 percent compared with the 5,638 models sold in August 2022. The Ascent is up 2.9 percent in the first eight months, with 42,282 models sold in 2023.
The Next-Generation Impreza Hatch Demand Is So High Subaru Can't Keep Up
The Subaru Impreza compact hatchback significantly decreased in August, down 36.0 percent, as the next-generation hatchback arrives now. SOA delivered 2,205 compact models to customers in August compared with 3,449 sales in August 2022. Impreza is now up 21.4 percent in the first eight months of 2023, with 24,296 models sold in 2023.
The Next-Gen WRX Leads All Subaru Models In One Surprising Category
The 2023 Subaru WRX sales dropped 27.2 percent in August, with 1,677 performance models delivered to customers compared with 2,304 sales in August 2022. The WRX is up 71.5 percent in the first eight months, with 18,944 sport-tuned models sold this year.
The New Subaru Legacy Sedan Goes From The Worst Performer To Nearly First
The 2023 Subaru Legacy midsize sedan was up again in August and comes roaring back to life. But the Legacy jumps with an impressive 45.8 percent increase in sales, with 2,765 models delivered to customers in August compared with 1,896 sales in August 2022. The Legacy sedan is up 6.6 percent in the first eight months, with 16,895 models sold to customers in 2023.
The New Subaru Solterra Had The Best Month Ever, And Why It May Not Last Long
In its ninth month of sales, the all-new 2023 Subaru Solterra EV had 915 compact electric SUV sales in August. In August, Solterra had its best sales month so far. SOA has delivered 4,645 Solterra all-electric models to customers in the first eight months of 2023.
BRZ Sales Take A Downward Slide - Why It Doesn't Bother Subaru
The 2023 BRZ sports coupe is still the bottom dweller in SOA's lineup, with 268 sales in August, compared with 308 sport coupes delivered in August 2022. BRZ was down 12.9 percent in August but still up 40.5 percent for the year, with 3,091 models sold to customers.
Subaru's all-wheel-drive lineup performance is stronger than ever, and more new models are on the drawing board. Subaru Corporation says new all-electric models will be developed for its U.S. and global customers by 2027. Check out the report below.
Don’t Miss This Related Story: Subaru Ramps Up Its U.S. EV Plan - Now 8 New Electric Models Are Coming For Customers
Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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