The Hot Next-Generation Subaru Crosstrek Sets Two New Records

How hot can one subcompact SUV be? Check the impressive finish the all-new 2024 Subaru Crosstrek had to end 2023. As the bell tolled at midnight, Crosstrek crossed the finish line with fireworks.

When Subaru introduced the next-generation 2024 Subaru Crosstrek subcompact SUV, I knew it would be a hit with Subaru of America’s customers. It was all-new from the ground up, and a new Crosstrek Wilderness arrived before the year ended. It was an exciting end to a good year.

How hot can one Subaru all-wheel-drive model be? It was an impressive finish for Crosstrek. 

As I said previously in my Subaru year-end report, the all-new Subaru Crosstrek is on fire. The hot Crosstrek set two new records to finish in 2023. It was the best-ever December and year ever for the new Subaru Crosstrek.

photo credit: Competition Subaru

As Subaru of America retailers get the all-new 2024 Crosstrek, sales of the subcompact SUV were up in December, and Crosstrek is the best seller in the lineup. Crosstrek sales were up 17.1 percent, with 15,799 models delivered to customers in December compared with 13,491 in December 2022. 

More impressive is that Crosstrek’s 159,193 total 2023 sales achieved the best year ever, up 3 percent from 2022 when it was SOA’s top-selling model. 

In 2022, the Crosstrek beat the odds when the second-generation model was the top-selling vehicle in Subaru of America’s lineup. And the Crosstrek almost made it two years in a row. 

photo credit: Competition Subaru

The Crosstrek was up 2.6 percent to end the year. Crosstrek finished 2023 second in the lineup behind Outback, with 159,193 models sold in 2023. Crosstrek completed 2023 with just 2,621 model sales behind the Outback (161,814). 

It’s only up from here for the Crosstrek.

My Take

With the all-new 2024 Crosstrek Wilderness in the subcompact SUV lineup, I expect the Crosstrek to be back on top in 2024. More small SUV customers with active lifestyles want to get away from civilization and off the grid. Overlanding and camping are prominent in the Northeast, Mountain states, and Pacific Northwest, where the Crosstrek is a top seller. 

Troy Poston, Senior Vice President of Sales for Subaru of America, said it well. “As we kick off 2024, we have great expectations of welcoming even more new customers and are eager to have them share their adventures with the largest range of vehicles available in Subaru’s history.”

It’s hard to tell if the 2024 Subaru Crosstrek will hit its ceiling this year. Stay tuned. 

Thanks for reading, everyone. I hope you enjoyed this new Subaru Crosstrek story. See you tomorrow for my latest Subaru Report.

For additional articles related to new Subaru models, here are a few of my top stories you may enjoy. 

My Must-Read Top Picks

• 2024 Subaru Crosstrek Vs. 2024 Subaru Impreza, And The Winner Is
• The Top 10 Things Every Subaru Customer Needs To Know
• The New Subaru Baja Wilderness You’ll Want To Play In The Snow With This Winter

Watch the 2024 Subaru Crosstrek Wilderness Review and Off-Road Tests

I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blog, SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

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photo credit: Competition Subaru