How Nissan Gets Traction With "Rogue One: A Star Wars Story” [Video]

It’s a match made in the heavens as Nissan partners with Lucasfilm and the new "Rogue One: A Star Wars Story” film.

Nissan couldn’t have asked for a better title for the new "Rogue One: A Star Wars Story” Star Wars film. The Nissan Rogue crossover will be featured in a global promotional campaign in support of "Rogue One: A Star Wars Story," opening on December 16. Four other global companies have also teamed up with the new movie.

Nissan, along with Duracell, General Mills, Gillette, and Verizon will launch a new marketing campaign in anticipation of this first-ever standalone Star Wars story. Each will come up with their own specific, custom-designed campaigns for the upcoming film. Nissan will pump up their Rogue crossover.

Nissan will likely use their 2017 Nissan Rogue crossover to promote their brand and the best-selling small vehicle in their U.S. lineup. Nissan recently promoted the new Kicks crossover, based on the Rogue, at the 2016 Rio Olympics and it was a big hit with South American buyers.

Nissan now has the opportunity to shine the spotlight on the 2017 Rogue crossover as they team up with the new Star Wars film, "Rogue One: A Star Wars Story”. It’s a match made in the heavens.

Watch the official Rogue One: A Star Wars Story Trailer below

Source: Nissan

Image source: Star Wars