Nissan is going to make sure Usain Bolt gets "Bolted" in a big way. What’s in store for the gold medalist?
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As Usain Bolt wins the 200 meter gold medal and his eighth Olympic gold at the 2016 Rio Olympics, Bolt is about to get “Bolted” by Nissan in a global way. He’s Nissan’s Global Director of Excitement and they are honoring him with a series of activations to celebrate his historic career and his 30th birthday this Sunday, August 21.
Bolt gets “Bolted”
Nissan’s launched a campaign called, "Happy Bolt Day," and will feature integrated content and a fan-led social media activation. Fans around the globe are invited to imitate Bolt's famous lightning bolt pose by posting their own Bolt pose on social media via the hashtag #HappyBoltDay.
Bolt has been serving as an ambassador for Nissan's high-performance GT-R sports car since 2012. He even owns his own one-off “Bolt Gold” GT-R. Nissan hopes the new 2017 Nissan GT-R launching in Brazil in 2016, will be as successful as Usain Bolt was in his three Olympics.
Watch the #HappyBoltDay video below, which includes a special message from Usain Bolt's parents Wellesley and Jennifer. You can also RSVP on Facebook to join the global birthday party on Sunday, August 21.
Source: Nissan
Images source: Nissan
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