This new app gives WRX STI fans incredible view of Global Rallycross action [video]

Subaru has just released a new mobile app featuring 360 degree video technology for WRX STI Global Rallycross and Rally America fans.

Subaru Motorsports just made watching the Subaru WRX STI Global Rallycross car action even better. If you are a fan of Global Rallycross, Subaru has released a must-have new app with a motorsports industry-first 360 degree HD mobile video player. What will the new app provide GRC fans?

This new app is available to iOS and Android users and features an interactive 360 degree video playback capability that provides users a “virtual racing experience” like none other. GRC and Rally America fans can view the WRX STI from inside the cockpit of the Subaru WRX STI during the race.

How does the motorsports app work?

The 360 degree video experience provides users with the ability to view stage rally and Global Rallycross action in any direction by simply swiping their finger or moving their mobile device side-to-side in their hands. Most of this season’s footage will feature both Subaru WRX STI race teams that compete in the Rally America Series and Red Bull Global Rallycross.

A motorsports first

Subaru is the first brand to launch this new video technology. Rob Weir, Subaru Motorsports Marketing Manager said in the press release, “To our knowledge we are the first brand in the world to launch an app with this amazing video capability for motorsports use. It’s a game-changer in motorsports media and we’re excited to be leading the way.”

How was this new technology created?

U.S. and European firms coordinated development of the new app in just over two months from conception. Weir explained, “We were first approached with the 360 degree recording technology, and immediately decided it must be playable on mobile devices to give our fans the best interactive experience. We pulled several tech partners together who were all excited to see this come together for a motorsports application.”

The app also features shareable Subaru Motorsports images, videos, team updates and racing schedules, and notifies users of local races and team events in their area. It will also include Subaru’s Launch Control video series.

And in just a few months, Subaru Motorsports will launch a new virtual reality style headset that fans can wear that utilizes a user’s smartphone as a video player to immerse fans in the 360 degree videos. It will be similar to wearing a headset similar to a ski goggle that uses a mobile device as the screen. This will give users the ability to see GRC and Rally America action as if you are sitting right next to David Higgins and Bucky Lasek during the race. “It’s as close as you can get to riding in the car itself” said Weir.

How do you get the new app?

Subaru Motorsport’s release of this new mobile app featuring 360 degree video technology for WRX STI Global Rallycross and Rally America fans, just made watching the Subaru WRX STI compete in Global Rallycross action even better. To download the Subaru Motorsports app from iTunes, click here. To download the Subaru Motorsports app from the Google Play Store, click here.

Watch a short video demo and a preview of the 360 degree app.