Are Subaru customers loyal to the brand? Not as loyal as GM, but the 2021 Forester and Outback get top loyalty awards in their segments.
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What car brand has the most loyal customers? According to a new report from IHS Markit, it's not Subaru. They say General Motors has the most loyal customers and is recognized as the top manufacturer in customer retention.
Subaru is not left out in the 25th annual Automotive Loyalty Awards announced today. Subaru improved over last year when they had no individual category winners. Subaru of America scores two segment winners for 2021. The 2021 Subaru Forester wins the Small SUV segment award, and the 2021 Subaru Outback scores number one in the Midsize SUV segment.
This award reveals Subaru Forester and Outback owners are the most loyal. When they are ready to trade-in or buy a new vehicle, they return to Subaru to buy the Forester compact SUV and OutbackSUV/Wagon models again.
Why are the Forester and Outback popular?
Both the Subaru Forester compact SUV and Outback wagon/crossover owners are the most loyal because of the two model's value proposition in the SUV segments. They both provide excellent fuel mileage, standard all-wheel-drive, highest safety crash scores, utility, and cargo-carrying ability, and both are affordable.
Photo credit: Competition Subaru
What is the price of the 2021 Subaru Forester?
The 2021 Forester comes in five trim levels, and the base trim has an MSRP of $25,845, Premium ($28,845), Sport ($30,445), Limited ($32,445), and Touring ($35,945). Pricing includes $1,050 destination. iSeeCars says the average transaction price for the 2021 Forester is $31,673.
What is the price of the 2021 Subaru Outback?
The 2021 Outback comes in seven trim levels, base $27,845, Premium ($30,095), Limited ($34,645), Onyx Edition XT ($36,195), Limited XT ($38,545), Touring ($39,045), and Touring XT ($40,995). Pricing includes $1,050 destination. iSeeCars says the average transaction price for the 2021 Outback is $35,662.
A new study by iSeeCars says the Forester and Outback are also among the 10 cars owners keep the longest. Consumer Reports recently listed the 2021 Forester and Outback as Top-10 Picks and best cars of 2021.
Who do you believe?
According to a new report this year, Experian says Subaru owners are the most loyal of any mainstream brand and more loyal than Toyota and Honda. The report shows Subaru scores the best mainstream brand with 67.8 percent of owners returning to buy another Subaru model when they are ready to buy again.
The 2021 Subaru Forester and 2021 Subaru Outback are now segment winners in the 2021 IHS Markit Automotive Loyalty Awards. When shopping for a new compact SUV or SUV/Wagon, consumers who aren't familiar with the brand should put Subaru on their shopping list.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Top photo Albany Subaru
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