Subaru and STI found three ways racing technology greatly benefits you. See what it means for the average Subaru customer.
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Why should the average person buying a new 2019 Subaru Forester be concerned about Subaru’s motorsports interests? Racing around a track or on the rally stages is the perfect arena for Subaru to develop and refine its core technologies in the pursuit of further developing their Symmetrical full-time all-wheel-drive system, their unique Boxer engines, and their vehicle’s driving dynamics.
Subaru Tecnica International, Subaru’s motorsports partner, says “Racing has much to teach us. A car cannot only be fast in a straight line. It must be fast regardless of condition. The driver must be able to control the speed at will. This is our key philosophy. Subaru Tecnica International builds faster drivers.”
3 ways motorsports benefits customers
The Japanese automaker has taken their extensive rally heritage and learned how to build a better all-wheel-drive system that will get you through the snow, ice, and extreme winter conditions. Subaru also uses its motorsports division STI to improve their unique brand of Boxer engines not used in any other automaker’s complete lineup. The Boxer engine sits lower in the chassis than a traditional engine, giving their SUVs a lower center of gravity, offering improved driving dynamics even with 8.7 inches of ground clearance.
Customers benefit by getting the latest technology developed in the harsh racing environment. If the all-wheel-drive system can hold up under these extreme conditions, they will last longer on the new Subaru Forester SUV, Crosstrek crossover, Outback SUV/Crossover and Ascent 3-Row family hauler you drive every day.
The racing tech goes into their production cars
This is their past and what the brand will continue to be about in the future, and it’s good news for their customers. The information Subaru Corp gleans from motorsports is also invaluable for learning how to build vehicles people will enjoy driving. That’s why their motorsport division, directed by STI, is involved in Super GT, Nurburgring 24-hour, Global Rally racing, and other motor sporting events around the globe. Their racing technology will eventually end up in their production cars.
Their motorsports division is a big part of the Subaru culture and it’s what makes their new 2019 Forester, Crosstrek, Outback, and Ascent all-wheel-drive vehicles more fun-to-drive. The Japanese automaker has learned how to take the technology from the race track and rally stages and design the performance features into their entire lineup of all-wheel-drive vehicles.
Watch STI Brand movie "To build better drivers” video.
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Photo credit: Subaru Corporation
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