Subaru Gains Momentum - Sales Are Up Thanks To One Hot Model

Subaru of America reported sales are its best this year. Check out the results and one small SUV that's the hottest model in America.

Subaru of America (SOA) is thrilled with the sales results for August. It's the second time this year that sales are up, and they recorded their best monthly sales for 2022. The Camden, N.J. automaker reports 50,126 vehicle sales, a 1.5 percent increase in August, compared with August 2021 (49,373).

It's another small victory, and there is strong interest in the 2022 Subaru Crosstrek, Outback, Forester, Ascent, and other new models. We recently reported that Subaru has three top models in the ten most researched new cars.

Even with the increase in August sales Subaru of America reported sales are still down for the year. Through the first eight months, sales have decreased 15.5 percent compared with the same period in 2021. Subaru says they still face ongoing supply chain issues and microchip shortages but seem to be making some progress.

"Subaru is pleased to have exceeded our August 2021 sales results and recorded our best monthly result thus far in 2022, despite ongoing supply chain challenges," said Jeff Walters, Senior Vice President of Sales.

Subaru Crosstrek is the top performer in August and 2022

The 2022 Subaru Crosstrek is smokin' hot, with 15,126 subcompact SUVs delivered to customers in August. That's a 30.5 percent increase over August 2021 sales (11,587). Crosstrek is now the best-selling all-wheel-drive model for SOA, with 99,252 models delivered to customers through the first eight months. Crosstrek is one of the few models with a sales increase in 2022, up 11.3 percent.

Subaru Outback drops to second place in the lineup

The 2022 Subaru Outback drops to second in the lineup in sales through the first eight months of 2022 and decreased 23.2 percent in August. SOA delivered 10,928 Outback models to customers in August, compared with August 2021 (14,219). Outback has 96,907 models sold to customers in 2022, a decrease of 16.4 percent compared with 2021.

The 2022 Outback model sales are down because the remodeled 2023 Outback trims have just begun rolling off the assembly lines in Lafayette, Indiana. New models are expected to arrive early this fall.

Forester falls further behind

The refreshed 2022 Subaru Forester stays third in SOA's lineup and continues to fall behind. The Forester dropped 17.4 percent, with 10,477 compact SUVs delivered to customers in August compared with 12,688 models sold in August 2021. 69,151 Forester SUVs have been sold through the first eight months of 2022, a drop of 42.8 percent compared with 2021.

Ascent is up again

The 2022 Subaru Ascent sales are up again in August, increasing by 4.1 percent, with 5,638 3-Row SUVs delivered to customers compared with 5,418 in August 2021. The Ascent is up 5.7 percent year to date, with 41,058 3-Row SUVs sold to families in the first eight months of 2022.

The 2022 Subaru Impreza compact sedan and hatchback saw another significant increase in sales, up 168 percent compared to August 2021. The 2022 Legacy sedan had 1,896 sales and dropped 4.2 percent compared with 1,980 sales in August 2021.

Subaru's performance lineup of the 2022 WRX and 2022 BRZ are both up in August. The next-generation WRX was up 5.0 percent, with 2,304 performance sedans delivered to customers compared with 2,194 sedans sold in August 2021. Due to the model change, the all-new 2022 BRZ was up with 308 sport coupes sold compared to zero models in August 2021.

Jeff Walters, Senior Vice President of Sales, said, "We will continue to focus on meeting the high demand for our safe, reliable, and adventure-ready vehicles."

The 2022 Subaru Crosstrek remains the star of the lineup in August. The hot subcompact SUV helped the automaker have the best sales month this year.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA