Subaru Knows How To Stay In Its Lane And It’s Not About EyeSight

Subaru does a lot right; they know how to stay in their lane. See what the Japanese automaker's formula for success is about and why they won't change anytime soon.

What makes Subaru of America successful? The Camden, N.J. automaker knows how to stay with a proven formula, and they remain consistent with it. They know how to stay in their lane, and it's not about their EyeSight lane-centering capabilities.

Subaru makes changes in redesigning the next-generation 2024 Crosstrek subcompact SUV and the all-new 2024 Impreza compact hatchback. But some things don't change. Subaru's formula includes standard all-wheel-drive, fun-to-drive, top safety scores, and outdoor-themed models.

Subaru sticks to a successful playbook redesigning the all-new Crosstrek subcompact SUV and 2024 Impreza hatchback for 2024. While most automakers grow their models bigger, with each vehicle remodel, Subaru chose to keep the 2024 Crosstrek and 2024 Impreza the same size inside and outside as the previous generation model.

Both models come standard with the automaker's EyeSight driver assist safety technology, but it's just one of its core values. Subaru's formula for success is the same for both new models. They come standard with all-wheel drive, a roof rack to carry snowboards, mountain bikes, and kayaks, storage packed into a hatchback utility body, the latest safety features, and fun to drive.

Subaru stays small and nimble.

Subaru has the smallest new car lineup of any automaker in America. They have only nine models for customers. They also paired down the Impreza lineup, which now has only three trim levels. They say smaller is better, and it works well for Subaru.

The Crosstrek and Impreza did not grow in size, but they stay nimble for urban commuters and will be fuel efficient. These are two things a new generation of customers is looking for now. In addition to size, there are other family traits both Subaru siblings share.

Subaru's two new next-generation models will keep the Japanese automaker at the top of its game. Jeff Walter, the new Chief Operating Officer of Subaru of America, said recently that because of the two new compact models, Subaru retailers across the U.S. will now have the opportunity to get new buyers through the door who have never purchased a Subaru vehicle.

Walters says, "From the Impreza five-door building up to the Crosstrek when this production starts to come back, we can clock it, soak up some volume with these five doors, especially the Crosstrek."

Subaru of America is counting on the redesigned 2024 Crosstrek subcompact SUV and the all-new 2024 Impreza hatchback to attract new customers to its retailers this year. Subaru gave both models plenty of new features, but some will remain the same.

The 2024 Crosstrek and 2024 Impreza come standard with all-wheel drive, a roof rack to carry snowboards, mountain bikes, and kayaks, storage packed into a hatchback utility body, the latest safety features, and they are fun to drive. Subaru knows how to stay in their lane.

Both new models arrive for U.S. customers this spring and summer.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA