How is Subaru doing after the first four months of 2023? Subaru now has six winners and only two losers. In addition, Subaru had an impressive sales increase again before its two new models arrive. Check out the report here.
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It's only the first four months of 2023, but it gives a good read on where Subaru will end up this year. Subaru of America (SOA) has another impressive increase, and that's before its two new models make their dealer launch this spring.
SOA reported another double-digit sales increase in April, continuing the upward trend in 2023. Subaru says sales were up 11.5 percent in April. Subaru now has nine consecutive months with a sales increase.
In addition, four models had significant jumps in sales. Impreza, Forester, WRX, and BRZ are up significantly in April. The Ascent 3-Row SUV also had impressive results.
SOA reported 51,014 new Subaru vehicles were delivered to customers for April 2023 compared with April 2022, when they had 45,748 sales. "We're continuing our sales winning streak with an 11.5 percent increase compared to April 2022 and our ninth consecutive month with a sales increase. It's a testament to our retailers' efficiency and dedication," said Jeff Walters, the new President and Chief Operating Officer of Subaru of America."
Subaru is up in sales by 9.2 percent for the first four months of 2023. So Subaru has more winners than losers in the first four months. Click on each red model link story for more details.
Subaru's winners
The 2023 Subaru Impreza compact sedan and hatchback had another significant surge in April, up 112.7 percent, the largest percentage of increase of any model before the next-generation hatchback arrives this spring. SOA delivered 3,554 compact models to customers in April compared with 1,671 sales in April 2022. Impreza is now up 18.5 percent in the first four months of 2023, the most of any carline.
The Subaru WRX continues to sell well.
The 2023 Subaru WRX was up 78.2 percent in April, with 2,667 performance models delivered to customers. The WRX had another significant increase over last March 2022, with 1,497 sales. The WRX is now up 395.7 percent in the first four months.
The 2023 BRZ sports coupe is still the bottom dweller in SOA's lineup, with 507 sales in April but up 70.1 percent for the month. BRZ had 298 sales in April 2022. BRZ is up 17.6 percent in the first four months of 2023.
In April, the 2023 Subaru Forester compact SUV stays third in SOA's lineup. However, Forester was up an impressive 57.4 percent, with 9,651 models sold compared with 6,130 in April 2022. Forester is now up 6.9 percent in the first four months of 2023.
The Ascent continues its upward trend.
The refreshed 2023 Subaru Ascent is the fourth best-selling SUV in the lineup, with 5,965 3-Row SUVs delivered to customers in April. The Ascent picked up the pace again and was up 14.1 percent compared with the 5,228 models sold in April 2022. The Ascent is up 4.1 percent in the first four months this year.
The 2023 Subaru Legacy midsize sedan has been down all year. But it was a surprise model up 4.1 percent, with 2,494 models delivered to customers compared with 2,397 sales in April 2022. The Legacy sedan is down 4.6 percent in the first four months of 2023.
The all-new 2023 Subaru Solterra EV, in its fifth month of sales, had 603 compact electric SUV sales in April. Subaru of America pre-sold Solterra for the 2023 model year. The EV's sales represent all new models arriving from the factory in Japan to customers who ordered the new electric model last year. SOA delivered 1,962 Solterra EVs to customers in 2023.
Subaru's only two losers
The Crosstrek dropped in sales for the first time this year.
The hot Crosstrek subcompact started the first three months of 2023 red hot, and in April, the subcompact SUV finally cooled off. As a result, Crosstrek was the second-best performer by volume, dropping 14.2 percent with 10,310 sales in April compared with 12,017 in April 2022. However, the Crosstrek is still up 4.8 percent for the year's first four months.
Why did Crosstrek cool its heels?
Subaru is running out of the second-generation models as they change the model to the all-new next-generation 2024 Crosstrek.
The Outback is the sales leader.
The newly upgraded 2023 Subaru Outback midsize SUV decreased 7.6 percent in April, with 15,263 models sold compared with 16,510 in April 2022. But even with the drop, the Outback was still the top performer in the lineup. Outback is down 2.9 percent in the first four months of 2023.
Subaru has an impressive start in the first four months of 2023. Subaru now has six winners and only two losers. Subaru's remarkable increase in sales comes before its two new models arrive this spring. The 2024 Impreza hatchback and the 2024 Crosstrek subcompact SUV will arrive for U.S. customers this spring. With its two new model launches, it could be a good year for Subaru of America.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA
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Yes, sales are up this year
Yes, sales are up this year over last year. How much of that is explained by supply shortages in 2022 and how much is explained by increased consumer interest?