The 2020 Subaru Forester is the brand’s hottest model. See why the new compact SUV is the biggest hit with customers.
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If you are considering the 2020 Subaru Forester you aren’t alone. The Forester compact SUV is the Japanese automaker’s number one selling vehicle in its stable of all-wheel-drive models. It’s outselling the popular Outback wagon, Crosstrek subcompact SUV, and the all-new Ascent family hauler. The Forester received a complete redesign last year (2019 model year), and in 2020 it was upgraded with a new Rear Seat Reminder.
Subaru just released its year end report which ended in March and the news is good. Profits were up, exceeding estimates from 17 analysts polled by Refinitiv, sales are up globally by 3 percent, and at a recent teleconference, Subaru CEO Tomomi Nakamura says, “We saw a limited impact of the coronavirus on our results for the year just ended.”
Even though tough times are ahead for the Japanese automaker, the newly remodeled Subaru Forester gives them a reason for optimism. The multi-purpose compact SUV is a big reason why they had the growth they did last year. Customers responded in a big way to the model and the Japanese automaker’s report says production and exports for the Forester increased from April 2019 to March 2020. Over 60 percent of the Forester exports were sold to U.S. customers who purchased a record number of the all-wheel-drive model in February before the coronavirus hit.
Also helping Subaru stay on top is its revamped lineup of all-wheel-drive vehicles. In addition to Forester getting a redesign, the first models to get a complete remodel were the Impreza sedan and 5-door compact models arriving in 2017. The second-generation Crosstrek arrived in 2018, and the automaker also added the all-new Ascent 3-Row family SUV.
The newest remodeled vehicles from Subaru are the sixth-generation 2020 Outback wagon and seventh-generation Legacy sedan. The only models that haven't been significantly updated or redesigned are the sport-tuned WRX and performance-tuned WRX STI sports cars, and the BRZ two-door sport coupe.
Subaru’s excellent year end report is due largely because one model, the 2020 Subaru Forester is a big hit with compact SUV shoppers around the globe. The Forester will also be the model that leads the automaker post COVID.
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Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!
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Photo credit: Subaru
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