Why doesn’t Subaru sell more BRZ two-door sport coupes?

The only reason they don't sell more is because it is underpowered.

I thought the article would answer the question of why Subaru doesn't sell more BRZs, but the point of the article was simply to ask the question. I guess the reader is supposed to answer the question/

Just waiting for more power. Tempted to get another WRX. Race a Z06 currently

Three points to consider.

First, Subaru also makes the direct competitor to the BRZ, the FR-S. So with more than 26,000 total cars sold last year - how exactly is that a disappointment? Other than they weren't all BRZ's?

Second, if you look at what Toyota actually said, it looks like their issue is with European sales which have been lagging. In the U.S. and Canada, sales are still going fine for what this is - a limited production sports car. It's NOT designed to go and outsell Mustang or Camaro.

Third - this is still a tuner's car. It's got more than enough power for the average driver - and it's still relatively inexpensive for someone to tune and put their own turbo in, if they want. (And I'm still amused that the insurance for the BRZ is considerably cheaper than for the FR-S.)

agree with Toby, if the car had a better engine it would sell better. People already say the Civic SI is way under powered (very much agreed) so making it rear wheel isn't that much better.

Anyone can go fast in a straight line. Once you add some corners, there aren't too many cars that are quicker than the BRZ / FR-S / 86. I hear lots of people moan about the power, but how many of you have actually driven one on a tight mountain road? It's got plenty of poke when you need it.

I'd already have one in my garage if it had at least 260 hp. I don't need rocketship acceleration, but I do need a car that can quickly get around minivans and pickup trucks that are camping in the left lane. Why don't they sell more? The BRZ and WRX are comparable in price and for daily driving, the WRX is considerably faster, more practical, an misinformed people think they need AWD instead of buying winter tires.

What both BRZ and FRS need isn't just limited to more power. Subaru and Scion need to get rid of the useless backseat to make room in the boot. Also, the hideous taillights and headlights need to be redesigned to something sleek and stylish.

I'm a long time Subaru owner, since 1982, and Subaru has always been a unique auto company. That is why I have owned so many 21 to date. But I have to say, the BRZ, unless you have money just sitting around, just doesn't work for most of the northern part of the country. They are not useful in snow or ice, so it's more of a play toy in those regions. I can see if you live in a nice sunny climate, it's a good little sports car. There is limited space for storage, again just a toy. The reason the WRX has out sold the BRZ, up until now, because there was a lot of user friendly space in the hatch, but again Subaru quits making the hatch ?? It has been reported that WRX/STI sales are up since 2015 was released, if that is the case, why are so many sitting on dealers lots, and now the WRX/ STI are special order only ??? Subaru in my opinion has shot itself in the foot, they have stated until now that the engine option will remain the same for the BRZ, good driving car, but needs more power, and the WRX prices have gone up, no more hatch, so again just another toy, limited useable storage space. No longer can a 24-35 year old guy with a couple of kids talk his wife into a WRX, because there is no room for all the kids things, in the sedan !!! So they either go to another brand like FORD Focus ST, or something like that, or if you are a loyal Subaru owner like myself you purchase a Forester XT.