You would think Subaru sells the most Ascent family haulers in cold-weather states. A new report shows the 2021 Subaru Ascent is hot in the warm Sunbelt.
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Subaru designed the 2021 Ascent for growing families who need three rows of seats, safety features, cargo room, and all-weather all-wheel-drive capabilities. You would think Subaru of America sells most Ascent family haulers in the Northeast, Mountain states, and Northwest. According to a new report from Automotive News, Subaru is selling nearly one-third of Ascent models in the Sunbelt states.
A new Consumer Reports' study shows the Subaru Ascent is number eight in the South's most satisfying vehicles. Many are buying the SUV to pull a small boat to the lake on weekends. In contrast, the 2020 Subaru Forester compact SUV is most prevalent where you would suspect, in the Midwest and West regions of the U.S., where customers need its all-wheel-drive performance.
Is the Subaru Ascent one of the better SUVs?
The Ascent family hauler is the biggest model the Japanese automaker manufactures and has been available for two years. It's been long enough to get a good feel for owner satisfaction. Consumer Reports rates the 3-Row vehicle a 5/5 in overall owner satisfaction. CR ranks the Ascent high at number six out of twenty-five midsize SUVs sold in North America.
In Texas, where everything is bigger, the Ascent is a hot model for Subaru. "It's a market that tremendously demands trucks and SUVs," Daylyn Turner, vice president at JK Subaru, said of Nederland, Texas, where his store is. "For a long time, Subaru was not known for having a big SUV. Now we have the Ascent. That's been a big hit in this market for us."
Don Nelms, owner of Adventure Subaru in Fayetteville, Arkansas, and a longtime dealer, acquired his Subaru franchise in 1999. "We were selling about 110 to 120 cars (Subaru models) per year initially, and last year we sold 2,200 new Subarus."
Subaru had a plan to target the Sunbelt states, and it's paying off. It's the newest model, and the 2021 Subaru Ascent 3-Row family hauler is a big hit in the South where they don't need all-wheel-drive in the winter. Subaru is now selling nearly one-third of Ascent models in warm weather states. Another Subaru model is flying off dealer' lots near Tampa, Florida. Check it out below.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Adventure Subaru
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