Tesla’s official Cybertruck page has released a new video titled “Cybertruck in less than 60 seconds.” The video goes over the Cybertruck's features including hidden compartments. Should Tesla run the same video as a Super Bowl ad?
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For the longest time in its history, Tesla was unique among not only car manufacturers but, all large companies for not running a single paid ad.
Tesla’s reasoning, mostly spearheaded by CEO Elon Musk, was that Tesla did not need to advertise because it had more demand than the company was able to produce vehicles.
It has been this way throughout Tesla’s history however in the past 5 years Tesla, rather incredibly I should note, has grown vehicle production 18 folds.
With this massive growth, the production of Tesla vehicles appears, after so many years, to have finally caught up with the seemingly insatiable demand.
At the start of 2022, in a move targeted at increasing demand, Tesla massively cut vehicle prices by as much as 30%. In addition, the EV maker started running paid ads on Google, airport billboards, and so on.
On top of these moves, Tesla also significantly ramped up the company’s presence on social media platforms. Just on X (Twitter) Tesla has over 20 affiliate accounts representing various aspects of the EV maker’s business that regularly interact with customers and post content promoting Tesla products.
In addition to the official Tesla X account, there are other verified Tesla-affiliated pages including Tesla Asia, Tesla Europe, Cybertruck, Tesla Energy, Tesla Charging, and so on.
The numerous Tesla accounts have been a great source to get information about the various aspects of the company’s business. For example, the Cybertruck X page was the first official Tesla communication confirming the Cybertruck delivery event date.
Tesla’s Asia account was the first to confirm the refreshed Model 3 and the Tesla Charging page was the first to share a picture of the special 50,000th supercharger.
Continuing with this trend, today, Tesla’s Cybertruck X page has released a new video showcasing all the Cybertruck’s features in less than 60 seconds.
Some of the Cybertruck aspects highlighted in the video include the Cybertruck’s bulletproof “stainless steel superalloy”, hidden under bed gear locker, 120-volt and 240-volt outlets, 18.5 inches and 9.4 inches front and rear touchscreens, the sound system including 15 speakers and 2 subwoofers and the all-new user interface.
In the second half of the 57-second long video, Tesla highlights the Cybertruck’s 11,000 lbs towing capacity, industry-leading adaptive air suspension with 12 inches of travel and 17.4 inches of ground clearance, 4 wheel steering, steer-by-wire, fold-up second seats, truck bed details including 67 cubic feet lockable bed with the tonneau cover, 2.6 seconds 0 to 60 time, powered frunk, various accessories and so on.
The video is well-produced and I highly recommend you watch it in its entirety. Having said that, this also raises the question of whether Tesla should run the same video or similar short yet information-dense videos on more conventional advertising avenues.
To see Tesla’s Cybertruck X video, you need to first be following the page or have shown prior interest in the Cybertruck for the algorithm to serve you this video. However, although entertaining this is somewhat preaching to the choir.
In order to expand its buyer base, Tesla will need to advertise to a wider segment of the population. In the US the most watched advertising event is the Super Bowl with ads garnering over 100 million eyeballs.
The Super Bowl is now only a month away and Tesla’s recent pivot to advertising coupled with the new Cybertruck video raises the question if Tesla is planning to run the company’s first Super Bowl ad.
Currently, this is partially good wishes on our part and online rumors, however, we’ll be sure to keep you posted as Tesla’s advertising strategy evolves. Until then, make sure to visit our site torquenews.com/Tesla regularly for the latest updates.
So what do you think? Happy to see Tesla’s increased focus on advertising? Also, do you think the company should run a Super Bowl ad? Let us know your thoughts in the comments below.
Image: Courtesy of the Cybertruck Guy on X
For more information check out: Tesla’s Chief Designer Highlights “Cybertruck Towing 3000 lbs Vanderhall - Brawley to the Sand Dunes With a Real Truck Guy”
Tinsae Aregay has been following Tesla and The evolution of the EV space on a daily basis for several years. He covers everything about Tesla from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.
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