Kia's upstart premium sedan earns IIHS Top Safety Pick + rating

Kia’s second generation 2017 Cadenza has captured the interest of value conscious 4-door premium midsize sedan buyers. Cadenza is soon to become the most awarded offering in the segment. This week, Kia’s segment topping, upstart premium sedan earns a Top Safety Pick + rating from the Insurance Institute For Highway Safety.

How do advanced active safety features increase overall car safety ratings? In the case of 2017 Kia Cadenza, when equipped with optional “front crash protection and specific headlights,” Kia’s premium 4 door earns the highest safety rating possible, in IIHS rankings. Read my latest 2017 Kia Cadenza drive and ride review here.

According to Kia’s Orth Hedrick: "The Insurance Institute for Highway Safety is one of the most respected organizations in the industry when it comes to evaluating vehicle safety, and this designation is a great achievement that speaks to Kia's commitment to safety, quality and continuous improvement," said Orth Hedrick, vice president, product planning, KMA. "We are proud that the Cadenza received across-the-board good crashworthiness ratings, which is another testament to the efforts of our engineers and the integrity of our vehicles." Read more about Kia Cadenza’s IIHS safety rating here

2017 Kia Cadenza joins several Kia offerings with IIHS Top Safety Pick + rating

2017 Kia Cadenza finds itself in good company as the Kia brand continues garner market share in North America, with a recently acknowledged 30%+ increase in consumer interest in 2016/2017. Not to get too far off the subject at hand, I’ve driven most if not all of the Kia lineup over the past 3 years, and find the Soul EV to be the most intriguing. It too presents an exceptional value..