Type-R buzz drives Honda Civic to July 2017 sales record

Despite an overall downturn in U.S. new car sales, Honda continues to buck the trend with a growing market share. Heading the charge for July 2017 is the subcompact HR-V crossover and the ever popular Honda Civic, on the release of the long awaited Civic Type-R performance hatchback.

American Honda Motors is second to none when it comes to sustaining new model rollout suspense and subsequent social media buzz. Such is the case with the venerable Civic Type-R. While you may never see one driving the streets of a town or city near you, Civic Type-R is in essence Honda Motor's halo car, sparks interest in a car brand, and Honda cars total reinvention over a very short 2-year model run. I spend a week in the seat of the all new 2017 Honda Civic hatchback Touring.

The 10th generation Civic lineup is the first to feature turbocharged Earth Dreams ™ direct injected fuel efficiency, the best CVT and close throw 6 speed manual transmissions available to the compact segment, as well as an extensive lineup of European inspired and constructed 5-door hatchbacks. In essence, there’s a Civic for every use, and the buying public has responded with astounding acceptance. We check out the most powerful Honda Civic Si ever produced.Honda Civic sets a new July sales record with 212,446 Civic’s sold year to date

Although Civic sales are down a bit from the height of 2016, July, a relatively soft month for car sales in the U.S., finds Civic on the back draft of the Type-R launch hitting a record sales stride. What makes Honda Civic so popular? Read about the arrival of the Civic Type-R here.