Jeep Prepares for Launch of 2024 Jeep Wagoneer S and Says You Don't Have to Sacrifice Capability for Beauty

Jeep is positioning its first North American BEV as beautiful but capable. See the Wagoneer S in action in its new ad campaign 'Beautiful Things Can Still Get Dirty'.

Jeep is promising that its all-new 2024 Jeep Wagoneer S BEV will be a true Jeep, capable of the brand’s legendary off-roading. The Wagoneer S will be Jeep’s first battery-electric vehicle in the U.S. It is expected to land at certain Jeep EV certified dealerships as early as January of 2025. Newsweek recently called the Wagoneer S one of America’s Most Anticipated Vehicles for 2025.

"As we launch our first marketing campaign for the all-new Jeep Wagoneer S, we’re telling consumers that luxury and capability do not have to be mutually exclusive when considering their first, or even second, electric vehicle," said Raj Register, chief marketing officer, Stellantis North America. "It’s a powerful reminder how Jeep stands out from every other brand. ’Beautiful Things Can Still Get Dirty’ lets our Jeep enthusiasts and potential buyers know that they can have both. The Jeep Wagoneer S will turn heads both on the road and off, in a way that only the Jeep brand can do.”

All-New Jeep Wagoneer S

Jeep has been promising the arrival of an all-electric, midsize Wagoneer SUV since 2022. It even held a contest for fans to try and pick a new name for the SUV but instead decided to stick with the Wagoneer S. Seeing as it won’t arrive until 2025, it is unclear if it will still be listed as a 2024 model, although Jeep photos label it as a 2024.

The all-new Jeep Wagoneer S is packed with 600 horsepower and delivers 617 lb.-ft. of immediate torque. It will do 0-60 mph in 3.4 seconds. The Wagoneer S will get up to 300 miles of range on a single charge. It also features the Jeep brand-exclusive Selec-Terrain traction management system with five distinct drive modes: Auto, Sport, Eco, Snow and Sand, for all weather and road conditions. The sleek Jeep also comes standard with a dual pane panoramic sunroof.

The Wagoneer S’ interior features a best-in-class 45 inches of total display screen for EVs. There is a segment-exclusive interactive front passenger screen, premium heated and ventilated front and rear seats, and segment-exclusive 19-speaker, 1,200-watt McIntosh Premium Entertainment System.

“The Jeep Wagoneer S isn’t limited to just being beautiful, it breaks free from the confines of luxury stereotypes into the great outdoors, pushing the boundaries of electric capability in new and thrilling ways only possible in a Jeep 4x4,” said Bob Broderdorf, senior vice president of Jeep brand North America. “Jeep vehicles, even one as stunning as the Wagoneer S, look even better when they’re muddy. That's where they belong, doing what they’re meant to do, and that's why we say, 'there's only one,' when it comes to our brand."

The Wagoneer S Media Campaign Build Up

The first ads for the new Jeep will start running during the Christmas Day football games. A sixty-second video called “Beautiful Things Can Still Get Dirty,” launches on YouTube today. Ads will also be available on social media channels.

Charging is a Key Part of the Purchase Price

Every Jeep Wagoneer S includes the choice of a 48-amp Level 2 home charger or $600 public charging credits through Free2move Charge, which is Stellantis’ EV charging partner.

The Wagoneer S has a starting U.S. MSRP of $71,995 (including $1,795 destination) and qualifies for the Inflation Reduction Act Retail and Lease EV credits.

Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

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