FIAT and Jennifer Lopez have worked together before on campaigns for the FIAT 500. FIAT is using a new marketing strategy for the all-electric FIAT 500e.
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Singer, actress and megastar Jennifer Lopez apparently “Can’t Get Enough” of the all-electric 2024 FIAT 500e. The second special-edition of the 2024 FIAT 500e BEV is featured in JLO’s new music video. Lopez has worked with FIAT before, she drove a FIAT 500 through New York City to the Bronx, for a music video in 2012. As I reported in late December, FIAT is using a new marketing method for the electric vehicles, releasing different editions of the 2024 FIAT 500e at different times to spur interest in the return of the vehicles.
This version of the 2024 FIAT 500e will be available to order starting March 12, 2024.
“'Can’t Get Enough' continues the long-standing relationship between FIAT and Jennifer Lopez, which began more than a decade ago when the Fiat 500 returned to America,” said Olivier Francois, global chief marketing officer, Stellantis. “As we bring the newest edition of our all-new, all-electric Fiat 500e to the U.S., celebrating its arrival with Jennifer is a testament to the journey we started together back in 2012.”
FIAT’s New Marketing Strategy
FIAT is taking a cue from the fashion and the music industry using a “product drop strategy” to create interest. FIAT is the first automotive brand to try a “product drop” formula. Think of it as a Starbuck’s Stanley cup on a grand scale. FIAT is creating limited editions to create buzz, cultivate customers and hopefully generate excitement. Each model will be “dropped,” meaning released at a particular time in a limited quantity, similar to successful campaigns carried out in the fashion and music industries. Target has been creating special fashions and dropping them periodically creating a near frenzy over the years.
The next FIAT 500e version is the second drop of the 2024 FIAT 500e collection in the U.S. It will be available for order starting March 12, 2024. The all-new, all-electric FIAT (500e)RED edition, which dropped this past December, is available for order now on fiatusa.com and will be available in Stellantis North America showrooms starting in the first quarter of 2024. The all-electric 2024 FIAT 500e is estimated to get about 149 miles on a full charge.
Jennifer Lopez’s Latest Album and Film Project
“Can’t Get Enough” is the debut single from Lopez’s ninth studio album “This Is Me … Now,”. This is Lopez’s first major musical project in almost a decade. JLO will release a new full-length album on February 16, 2024. The album is timed to coincide with “This Is Me … Now: A Love Story,” an Amazon Original on Prime Video.
FIAT Photo
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.
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