Auto Shows (Page 67)

Chevrolet has worked with the people from Microsoft to offer special GM branded packages on the new game Joyride, which uses Microsoft’s controller-free Kinect gaming system and at the 2011 Detroit Auto Show, Chevy has a collection of special Kinect gaming stations where you can try out the cutting edge video game technology.

The exit of Saturn, Pontiac, Saab and Hummer allowed some extra elbow room for the existing General Motors brands and Cadillac made the most of it, offering a whole area to feature their popular high-performance V-Series models and the new CTS-V Coupe race car.

Ford Motor Company may have shed a brand in the past year but they used the extra space at the 2011 Detroit Auto Show to offer an absolutely massive display for the Ford brand.

Mitsubishi is the latest Japanese manufacturer to announce its plans for the 2011 Geneva Auto Show with its introduction of the Mitsubishi Concept Global Small that shows what the company plans to deliver when it is built in 2012 in Thailand.

Michelin North America, Inc. (“Michelin”) created the annual Michelin Challenge Design™ to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design. The displays from international entries for 2011 NAIAS look like another success.

No brand had more to show off at the 2011 Detroit Auto Show than Dodge, with nearly every model being vastly improved compared to what was shown at the 2010 show, including the gorgeous redesigned 2011 Charger and the all-new 2011 Durango.

There are just 7 days left in the 2011 Detroit Auto Show and it has been a great year – not because of any real show-stopping debuts but rather because of the overall quality of the show and the current positive direction of the industry.

The 2011 Detroit Auto Show is in full swing and show-goers have a chance to see the next big thing in the American electric vehicle market – the Ford Focus Electric.