These are Tesla's actions that it needs to do for the Model 3 against VW's aim to dethrone the Tesla Model 3 with its long-ranging ID.7 electric sedan.
Volkswagen's ID.7 flagship EV is a worthy competitor sedan to Tesla Model 3. It takes on Tesla with impressive range and feature. What's Tesla's response to Volkswagen's ID.7?
In this scenario, Tesla can take several actions to respond to the launch of Volkswagen's ID.7 flagship electric vehicle. Here are a few possibilities:
Improve the Tesla Model 3: As the ID.7 is being positioned as a potential competitor to the Model 3, Tesla could focus on improving the Model 3 to maintain its lead in the EV sedan market. This could involve upgrading the car's features, increasing its range, or lowering its price to make it more competitive.
Expand Tesla's product line: While Tesla is primarily known for its electric cars, the company has also branched out into other areas like energy storage and solar panels. To stay ahead of competitors like Volkswagen, Tesla could invest in developing new products that could help the company diversify its revenue streams and stay ahead of the curve.
Double down on marketing: Tesla has historically relied on a strong word-of-mouth marketing strategy, with satisfied customers often evangelizing the brand to others. However, as competition in the EV market heats up, Tesla may need to invest more in traditional marketing channels like TV and online ads to keep up with rivals like Volkswagen.
Innovate in new areas: While the ID.7 is a sedan, Volkswagen has also been investing heavily in other areas like electric SUVs and autonomous driving technology. Tesla may need to stay ahead of these developments by investing in its own research and development in these areas to stay competitive.
Tesla's response to the ID.7 launch will depend on a variety of factors, including how successful the ID.7 ends up being and how quickly Volkswagen is able to bring it to market. However, given Tesla's track record of innovation and agility, it's likely that the company will take steps to ensure that it stays ahead of the competition.
Now, the VW ID.7 car has some impressive specs, including a roomy interior, great aerodynamics, and a lot of range. They're saying it could go up to 435 miles on a single charge, which is pretty impressive.
But, one of the most important things we don't know yet is the price. That's going to be a big factor in whether or not this car can compete with the Tesla Model 3, which is one of the best-selling electric vehicles in the world. We'll have to wait and see on that one.
The ID.7 also has some great features, like the ability to take up to 200 kW of fast charging, a powerful drivetrain that can put out up to 282 horsepower, and an ultra-low drag coefficient that puts it on par with luxury German electric vehicles.
But, the big question is whether or not this car can revive the sedan market. In the US, sedans have been losing popularity to heavier, higher-riding trucks and SUVs, but in Europe and Asia, sedans are still very popular. So, we'll see if the ID.7 can win over customers who are looking for a smaller, more efficient vehicle.
What should VW be able to do if it wants to dethrone the Tesla Model 3 with ID.7 EV?
If Volkswagen wants to dethrone the Tesla Model 3 with its ID.7 electric vehicle, there are a few things it should focus on:
Price: VW needs to make sure that the ID.7 is competitively priced with the Tesla Model 3. If it's significantly more expensive, customers will be less likely to choose it.
Range: The ID.7 needs to have a range that's comparable to the Tesla Model 3. Based on the WLTP standard, the ID.7 is expected to have a range of approximately 700 kilometers (435 miles) with the larger 86kWh battery, which is pretty good. However, the EPA-based range will likely be less, so VW needs to make sure it's still competitive in the US market.
Charging speed: VW is already ahead of Tesla when it comes to charging speed with the ID.7's ability to take up to 170kW of fast charging. However, the later ID.7 Pro S version will be able to accept 200kW, which will be even faster.
Performance: The ID.7 needs to have performance that's comparable to the Tesla Model 3. It has a more powerful drivetrain than VW's ID.4 crossover SUV, but it needs to be able to keep up with the Model 3.
Customer experience: VW needs to make sure that the customer experience with the ID.7 is as good as or better than the customer experience with the Tesla Model 3. This includes everything from the buying process to the user interface in the car.
The VW ID.7 looks like a great electric sedan that could give the Tesla Model 3 a run for its money. But, we'll have to wait and see how it performs in the market and how it stacks up against the competition. VW needs to make sure that the ID.7 is a compelling alternative to the Tesla Model 3 in every way possible, from price to performance to customer experience. If they can do that, they may have a shot at dethroning Tesla as the king of electric vehicles.
What are your thoughts on VW ID.7 vs Tesla Model 3 and Tesla's actions? Please, write your thoughts in the comments section below.
Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.