Ford Motor Company is looking to market the 2015 Mustang to as many people as possible and through as many unusual channels as possible with the most recent (and most unusual) being this new 80s Dance Battle video by musicians Scott and Brendo– showing the Mustang from a variety of angles both moving and stationary.
First off, I should point out that this is not a Ford Motor Company production, even though it is obvious that the automaker had to be involved in some way for this musician to get his hands on two brand new 2015 Ford Mustang GT fastbacks. I will be quick to admit that this definitely isn’t my type of music so in the right circles, these guys might be very well known but I’ve never heard of Scott and Brendo. Considering that Ive never heard of these guys in any venue, I am a little surprised that they have the connections or pull to get their hands on two 2015 Mustangs to make this unusual video – but like I mentioned in the introduction, Ford is looking to market this car to new people all over the world and this video will most certainly reach different people.
Really, this song seems to have absolutely nothing to do with the 2015 Ford Mustang GT, but this video features two Ruby Red fastbacks – one belonging to a team of female dancers decked out in the cutting edge of 80s fashion and another belonging to a team of male dancers who are pretty much wearing the same outfits as the women. These two rival dance teams (both of whom happen to be driving 2015 Mustang GT fastbacks in Ruby Red) meet head to head at an intersection in Anytown USA and when the two cars come to a stop, the dancers spill out of both Mustangs in a clown-car style departure. As these cars meet, there is seemingly no way for a peaceful resolution so a dance battle begins. A small crowd gathers complete with sandwich board signs that support the men’s team and the women’s team, while the two teams dance…although I really don’t understand how the winner is decided. Or if a winner is decided.
In any case, as the 80s dance battle comes to an end and the odd song tapers off, the 2015 Ford Mustang GT is shown blasting through the desert in a clip that looks very much like the end of a Ford Motor Company commercial. Honestly, very little in this video makes any sense to me, but this is the newest piece of marketing for the 2015 Mustang as Ford looks to promote the car to new regions and new people – even those who are obsessed with dance music and 80s era dance battles. If nothing else, this is probably a great promotional tool for the musicians who made this video as Mustang fans around the world are going to spend the next few days watching this video just to see their favorite new sports car in action.