How is Hyundai going to become a global force in the electric vehicle market? By offering lower-cost alternatives to Tesla through a broad array of vehicles like the 10 EVs coming by 2022.
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By 2025 Hyundai aims to sell 1 million electric vehicles globally. It took a giant step toward that goal with the reveal of a 10-vehicle EV lineup by 2022 that firmly puts Tesla in its crosshairs.
The move comes amidst a flurry of activity the last couple days by Hyundai. It hosted media for the U.S. debut of the 2021 Hyundai Tucson, revealed N Line performance teasers for its line, and inked a massive deal with Nvidian for connected car technology.
Hyundai’s electric vehicle lineup includes seven SUVs and three sedans. They include hybrid, plug-in, battery-electric and hydrogen fuel cell cars and SUVs for a full-spectrum eco strategy. The sedans probably won’t sell all that well in the United States based on used EV prices dropping for sedans like the now discontinued 2019 Chevy Volt.
Electric SUVs
However, the SUVs are Hyundai’s way forward in the U.S. electric vehicle market. A lot is going on in that space on the high-end by brands like Tesla. An affordable alternative (affordable being a relative term because no EV is cheap) like those being offered by the Korean automaker are going to be game changers. The issue becomes crucial as more countries seek to limit or ban internal combustion engine vehicles by 2025.
Hyundai’s primary goal is to be a top EV provider globally. Hyundai aims to sell 1 million EVs and obtain 10% of the global EV market by 2025. This achievement will put Hyundai in line to become the world's third-largest automaker for EVs by 2025.
On the bright side, what Hyundai is offering should be appealing to the mass market. product blitz includes eco solutions for many of Hyundai’s current products as well as all-new models, such as the Ioniq 5 and Ioniq 6. Product details for these Hyundai models have a steady roll out cadence throughout the 2021/2022 timeframe.
“We’re not only developing the vehicles our customers need now, we’re also envisioning smart mobility solutions for pressing environmental and transportation needs of the future. Ultimately, this full spectrum of new technologies will promote a planet-friendly, zero-emission ecosystem as part of our ‘Progress for Humanity’ global vision.” said Olabisi Boyle, vice president of product planning and mobility strategy, Hyundai Motor North America.
Global EV efforts
Hyundai’s efforts globally are strengthened by the return of Luc Donckerwolke as the brand’s chief creative officer after a stint as chief design officer was cut short by health concerns this past spring. Donckerwolke will be in charge of design-related communications about topics such as Genesis brand, dedicated BEV lineup brand IONIQ and fuel cell vehicles. He will also collaborate with design centers in their development and design communication for concept vehicles of Hyundai Motor Group’s various brands.
Keith Griffin covers Hyundai and Kia at Torque News. He has been writing continuously about cars since 2002. Keith used to be a researcher/writer for US News & World Report, as well as numerous car sites, including Carfax and Car Gurus, and a contributor to The Boston Globe. Most recently, Keith was the managing editor for American Business Media. Follow Keith at @indepthauto on Twitter and on @LinkedIn.
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