Genesis Expands Its Standalone Dealer Foot Print With New Georgia Dealership

Genesis is rapidly expanding. Its newest dealership is in Atlanta. Here’s why it matters for this luxury brand.

The Genesis brand now has one of the most exciting luxury vehicle and electric vehicle lineups in America. The G70 and G60 are two of our very favorite electric vehicles. In addition to having extraordinarily good vehicles, the brand also offers the best warranty and included maintenance package in America. The only thing that has been missing from the winning formula is a dedicated dealership network. As Genesis’ newest dealership proves, the brand has taken notice.

In the past, most Genesis owners visited a local Hyundai dealer for shopping and service. Genesis does an admiral job of offering concierge services, but my gamily owns a Geneis, and in our Metro West area of Boston, it has always been a Hyundai dealer who took care of our needs. While the folks at the dealership are all friendly and competent, the Genesis part of the Hyundai dealership sort of feels like an afterthought. This is why standalone dealers are important to Genesis as it continues to work toward offering the best ownership experience in the industry.

The brand’s newest dealership in Atlanta features an open floor plan showcasing the award-winning Genesis product portfolio with distinct brand elements. In addition to the in-store experience, shoppers can take full advantage of Genesis Concierge, a unique and complimentary service that provides a seamless, tailored retail experience. Genesis Concierge includies scheduling test drives – at the retail facility or at home – and arranging vehicle delivery to their residence or place of business.

“The southeastern United States remains an important market for our brand, and we are pleased to be introducing Genesis of Atlanta to customers in Georgia,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “We are proud to partner with Wes Ellis and the Jim Ellis Automotive Group in this venture. We appreciate their commitment to providing an exceptional retail experience for our customers.”

“We are proud to bring the first standalone Genesis retail facility to the Peach State,” said Wes Ellis, dealer principal of Genesis of Atlanta. “We look forward to welcoming the community into our new home to introduce them to the impressive Genesis product lineup.”

As a way to mark the grand opening and give back to the local community, Genesis Motor America and Genesis of Atlanta presented a $20,000 donation to Chamblee Boys & Girls Club. Genesis Gives is an initiative charitable program that supports STEAM (science, technology, engineering, arts, mathematics) education, sports, and athletics programming for children.

Genesis says that it plans several more standalone dealer locations to create a nationwide network. 

John Goreham is an experienced New England Motor Press Association member and expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can follow John on Twitter, and connect with him at Linkedin.

Image of Atlanta dealership courtesy of Genesis