Emily says that when she called the Toyota dealer, she was quoted $1,000 to get a replacement key fob for her Toyota Corolla. She had her dad call, and the price was now $250. Find out what she did when she went with her dad to confront the parts manager.
Why will it cost me $1,000 to get a new key for my Toyota Corolla?
Emily (@emilysmacks) was utterly taken aback when the Toyota dealer informed her that a replacement key fob for her newer Corolla would cost a staggering $1,000.
Picture Emily, a young girl who knows very little about cars, walking into the Toyota dealer. She walks up to the parts counter and inquires about getting a new key fob for her Corolla.
The parts person tells her it will be $1,000 to get a new key fob. You ask, why is it so much? The parts person says it's because a new key needs to be cut, and the electronics must be programmed into your vehicle.
You can't afford to pay that much, so you walk away. You aren't sure if they have been honest with you.
Here is Emily's story.
Emily says, "I remember when I went to the Toyota dealer because I lost my car key. I went to the parts counter, and they told me that replacing my key fob for my Corolla would cost $1,000. I was shocked."
"I couldn't believe that it would cost that much. Hey, I don't have that kind of money to buy a key for my car. That's ridiculous, I said. He said That's how much it will cost you."
"I just walked away and started crying outside the dealership. So I call my dad, and I'm crying. I asked him to call because I felt I was being lied to."
"My dad said, 'Sure, Em, I will call them right now.' So, my dad called the Toyota dealer and asked the same question. How much will replacing a key fob on a Toyota Corolla cost?"
"However, my dad didn't tell them I had just been at the parts department asking for the same thing."
"Well, go figure. Suddenly, the price is now $250. It's so strange how that happened," she says with sarcasm.
How much should the Corolla key fob cost? $250 is more in line with what it should cost to replace a Toyota key fob.
Emily says, "My dad was upset, as you can imagine. They are lying to me like that. He did go in and ask why they lied to his daughter. I went with him when he went in to talk to the parts manager. I got to confront the head lingo guy at the Toyota dealer in Pullman, Washington."
What does Toyota say about replacing a key fob?
Toyota says, "If you've damaged or lost your key fob, then you'll need to have it replaced by your local Toyota dealership. So, how much does a Toyota key replacement cost?"
"The cost of replacing a Toyota key fob can be anywhere from $200 – $350. This is because a total key fob replacement means a new key needs to be cut, and the electronics must be programmed into your vehicle."
Why are key fobs so expensive to replace?
Edmunds says, "All key fobs need to be programmed. Some dealerships will do it for free, while others will charge for a half-hour to an hour of labor."
"These keyless entry remotes limit your options for a new key. The replacement remote must be purchased at the dealer or a factory parts reseller. And while it's handy to carry smart keys in your purse or pocket, these are the very places you will feel the pain when you lose them."
"The cost to replace a smart key for a Honda Accord, according to one of our local Honda dealers, is around $300. That's $150 for the smart key module and cutting the "emergency" key blade that slides inside the housing and about another $120-$140 for programming, estimated to take about one hour," Edmunds says.
That brings up another question. Do car dealerships often overcharge women customers?
Another report from Edmunds says that researchers at Northwestern University found that women are often, but not always, charged more than men for auto repairs.
The study states, "Women are quoted higher prices than men when callers signal that they are uninformed about market prices." On the other hand, the researchers also found that "gender differences disappear when callers mention an expected price for the repair."
Do your homework.
The report underscores the power of knowledge. Savvy consumers who are well-informed about the fair price for a specific service or part for their car are more likely to receive a reasonable quote, regardless of gender.
"But the playing field becomes uneven when either men or women appear unaware of the expected cost. In those cases, it may be that dealership employees — about 85 percent of whom are men — assume that women are less informed about the going rate and quote higher prices."
How the Toyota dealership employee justified the extra $750 is unclear, but it was undoubtedly a shady deal. Emily was being taken for a ride, and thankfully, she sought her dad's help to uncover the truth.
It's not only Toyota dealers.
Check out this story of a dishonest Nissan parts manager.
Did You Buy a Nissan Frontier Lift Kit On Facebook? Nissan Dealer Says Its Parts Director Sold 200 Factory Kits on Facebook and Pocketed $575,000. Check out my report about this Nissan dealer's brazen scam.
It's Your Turn.
Have you been lied to by a Toyota dealer? If so, click the red Add New Comment link below and let us know.
I am Denis Flierl, a Senior Torque News Reporter since 2012. My 30+ year tenure in the automotive industry, initially in a consulting role with every major car brand and later as a freelance journalist test-driving new vehicles, has equipped me with a wealth of knowledge. I specialize in reporting the latest automotive news and providing expert analysis on Subaru, which you'll find here, ensuring that you, as a reader, are always well-informed and up-to-date. Follow me on my X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.
Photo credit: Denis Flierl via Emily
Local Toyota dealership…
Local Toyota dealership suggested replacing brake parts totally $1000+.
Local automotive repair center refuted such claims....been doing business with the local shop ever since.
Why not order one for $19.95…
Why not order one for $19.95 via the Internet, program (aka "marry it to the vehicle") yourself, and then go pay $2.50 at a real hardware store to have the blank cut?
I had a 2013 Audi A4 with…
I had a 2013 Audi A4 with only one key fob. Local Audi dealer wanted $800 to provide a new one. Was told it is even more if both fobs are lost.
Found a local guy that met me in the Target parking lot. $450 for the replacement fob. Dealer is a last resort.
I lost my Corolla key for,…
I lost my Corolla key for, called 4 different Toyota dealers and all wanted between $399-500. I'm a guy. Go figure...
My rule is to avoid dealers…
My rule is to avoid dealers whenever possible - be it Toyota, Ford, Honda, Subaru, Volkswagen, whatever. Generally speaking, they are overpriced, and anxious to charge you whatever they think they can get away with. The last time I needed a new smart key for my Highlander, I went to a reliable locksmith for it. Price was about $250 - no curve balls. I have a reliable auto shop for maintenance and repairs I have been with for 17 years. They know me, and I know them. Dealers? Not so much.
Yikes! My wife was a…
Yikes! My wife was a lifelong Toyota fan, but happily never lost her key fob.
Out of curiosity, I checked on the cost of a new key card or fob for her Tesla Model 3. It's $175 for a vehicle-shaped fob, $20 for a key card, and $0 for a key app on her phone. Simply pair up to 19 fobs, cards, or apps with the vehicle using the owner's Tesla app.
I think Toyota should take this approach as well. It's simpler and a LOT cheaper than getting a dealership involved.
My 2010 Honda Civic was $250…
My 2010 Honda Civic was $250 for the key and $250 for programming
I would have charged her …
I would have charged her $2500.
Woulda charged her dad $750.
People are stupid and they deserve to be taken advantage of because of it.
It's no different than survival of the fittest in the wild. Darwinism sucks but it's the facts of life.
Sure you could, little guy…
Sure you could, little guy
It’s always entertaining watching some uneducated low wage earner trying to flex anonymously on the Internet
You don’t own a business. Notice that wasn’t a question
;-)
Dad should take the dealer…
Dad should take the dealer to small claims court for $1000. I mean it's only fair right. If it's okay for a dealership to rip people off someone should discourage this behavior. In addition this dealer should be reported to the better business bureau. The key blanks with key fob for a late model Corrola are only $20 on Ebay.
Please realize the average…
Please realize the average retail parts counter person is a low paid and pretty under informed employee. I don't think this is about sexism or anything other than an undertrained person who just wants to throw a price out there to get the person off the phone as quick as possible and get back to scrolling on their phone. Source: have worked dealer parts and service for 30 years.
I was robbed and car jacked…
I was robbed and car jacked at gun point, the criminals caused $15-16k in damage to my car before it was recovered. Those responsible took my keys out of my hand and drove off in my car (fairly new Honda Accord). The local Honda dealership (and my insurance company) recommended that my car be rekeyed with a new key fob but also, re-coring driver/passenger door, glove box and trunk as well. The "Driver 1" key fob was $150 to replace, and doing what's called "All Keys Lost" reprogramming was another $180 (to push a few buttons on a tablet hooked up to an OBD sensor). The total cost quoted to me to completely "re-key" my car so the thieves couldn't come back and just steal it again was definitely close to $1,000. On top of the 3-6 month back order for the Driver 1 key fob. So while I have a hard time taking dealers at their word, it's not completely unreasonable to be quoted $1000 for that. I'm guessing like another commenter, that the dealership person responding either didn't care to provide quality service or was not properly trained. On my first visit to get my car rekeyed the Service Advisor told me I needed to order like 4 or 5 things and when I walked into the parts department, I told the guy why I needed to order the parts and he looked at the sheet I was given, smirked, laughed and crossed out 3 items on the list and said order the Driver 1 key fob and it comes with the new key lock cores and the laser cut factory keys to boot. Granted not all reps that work at dealerships are fully knowledgeable and also filled with integrity, but there are good dealer reps out there. Just my two cents on the topic. I don't think the price quoted/received was based on the customer's gender. That's a pretty negative outlook, I chalk up the basis of this article more to a poorly trained/underpaid service advisors/parts reps. When I got my car re-keyed nearly every quote I got was around $1000-$1200 OTD pricing. Source: former Acura sales consultant.
I also have a complaint…
I also have a complaint about my toyota tacoma 2020, I took it to hammer toyota dealer because all the lights on my dashboard came on after I had gone to the colorado river and used my 4×4 to get out of the edge of the river after launching my jet ski I went to the dealer at hammer toyota they kept it for about 2 days they did an inspection on it and said no visual damage was done, so I pick it up because I needed it to use it and drove it for about 30 miles when I was advice that the truck was dropping alot of oil thru the back and my tail gate was cover in oil, so I took it back to dealer and it turn out they had inspected the differential and they forgot to put back the sensor with the plug on back, so my differential had lost all the oil on it, so I asked them to just fix the problem and that's it, they took it, told me not to worry, I got it back 2-3 days they said they re-secured sensor, clean affected area, vehicle is operating as designed, so I took it drove it off the lot and the truck was making some noise in the back getting home the rear differential lock and i couldn't make the turns because the back tires drag I took it back they kept it for about a week and they said I had a bad rear differential and that I needed to replace it, I said that they ruin my differential but didn't want to accept responsibility instead they charge me $700.00 dollars for the diagnosed, any help please, I have all the receipt.
I found a new key fob for my…
I found a new key fob for my 2015 Elantra would be almost $400. I eventually found I could order a fob at Batteries Plus for about 1/2 that and they were able to program my old and new fob for that price.
" find out what she did when…
" find out what she did when she confronted the manager"
Reads the whole story...and you fail to say what the dealership said when confronted.
Local Honda dealer has tried…
Local Honda dealer has tried to overcharge mother in law for Honda Civic maintenance. She came back with a $2k estimate of urgent repairs after going in for a simple oil change. When I drove the car back to the dealership lots of back pedaling and we don't know who gave the estimate. I mentioned using they could use the computer to track down the employee that hates women. When that wasn't possible I pointed out the security cameras and offered the time of day to start the search. They also declined. Found a local independent shop.
You can change a 7 on the…
You can change a 7 on the paperwork to a 2 easily and pocket the $500 to make the till balance out. . That’s why they do that. Crooks. Theives. Robbers.